Travel Lead-Gen Google Ads Campaign

I run a travel company that sells curated family tour packages and I need an experienced Google Ads professional—seven years in the platform or more—to build and optimise a lead-generation campaign right away.

Scope of work
• Craft a full Google Ads search campaign aimed at parents researching family holidays.
• Build tightly themed ad groups, persuasive copy and extensions that highlight our door-to-door convenience, child-friendly activities and flexible payment plans.
• Conduct keyword research focused on high-intent phrases such as “all-inclusive family tour packages” and regional variations.
• Set up conversion tracking and lead forms so every enquiry is captured into our CRM.
• Implement remarketing and basic display placements to re-engage visitors who browse itineraries but leave before enquiring.

Key requirements
• Minimum seven years’ hands-on Google Ads experience, ideally in travel or hospitality.
• Evidence of past campaigns that reduced cost-per-lead while maintaining volume.
• Ability to launch and start generating qualified enquiries within days—timeline is ASAP.
• Clear communication on performance, spend and recommended tweaks throughout the first month.

Deliverables
1. Campaign structure document (keywords, ad groups, ads, extensions).
2. Live campaign in my Google Ads account with conversion tracking verified.
3. One-page optimisation guide for the first 30 days.

Once live, the goal is simple: a steady stream of family-focused tour enquiries at the lowest sustainable CPL. Show me your travel or family-niche wins and let’s start immediately.