Travel Call Leads PPC Specialist

I run a travel-focused business and need a performance marketer who can turn paid clicks into qualified phone calls. The single KPI that matters to me is the volume of call leads generated at an efficient cost per lead.

We will concentrate on Google Ads and Bing Ads. You’ll be handling search campaigns to capture high-intent travellers, display placements to widen reach, and remarketing ads to bring back visitors who didn’t pick up the phone the first time.

The work involves structuring new accounts or re-engineering my existing ones, building tightly themed ad groups, writing persuasive copy and extensions that encourage calls, and installing accurate conversion tracking (including call tracking). Optimisation should be continuous, data-led, and clearly reported so I can see which routes, destinations, devices, or audiences are driving the best call quality.

Deliverables:
• Detailed campaign architecture & keyword plan
• Compelling ad copy, creatives, and call-centric extensions
• Complete tracking setup in Google Ads, Bing Ads, and Google Analytics (with Tag Manager where needed)
• Weekly performance report highlighting call volume, CPL, and optimisation actions taken

If you know your way around Google Ads Editor, Microsoft Advertising, smart bidding strategies, and the nuances of travel seasonality, I’d love to hear how you’d scale my call leads next.