Traffic-Focused Google & SEO Strategy

My primary objective is to increase qualified traffic to the site and I want one cohesive strategy that aligns Google Ads, on-page SEO, social channels, and email marketing. Google Ads will carry the bulk of the paid effort, so I will need keyword research, ad-group structuring, compelling copy, and ongoing bid optimisation. While those campaigns ramp up, an SEO overhaul must run in parallel—technical fixes, metadata improvements, and fresh content topics aimed at high-intent keywords.

On social, I am active on Facebook, Instagram, and LinkedIn. I’d like a calendar of posts and ad sets that amplify key landing pages and funnel visitors to the site, plus guidelines to keep messaging consistent across all three networks. Email marketing is already in place; it simply needs better list segmentation and automation triggers tied to the new traffic sources.

To keep everything accountable, please set up Google Analytics 4 and Search Console goals, link them with Ads and the social pixels, and produce one dashboard that I can check each week.

Deliverables
• Complete Google Ads build-out with live campaigns
• Full SEO audit + on-page recommendations implemented
• 30-day social media content & ad plan (Facebook, Instagram, LinkedIn)
• Email segmentation & automation flow outline
• Unified performance dashboard with traffic and conversion KPIs

All copy, reports, and creative assets should be delivered in Google Drive, and any ad or analytics property must remain under my ownership.