UK Tech Lead Google Ads

I’m gearing up to generate a steady flow of qualified leads for a UK-based technology offering and need a full Google Ads rollout ready to switch on next week. The scope covers both Search and Display campaigns, so the work spans keyword architecture, compelling ad copy, audience and placement refinement, plus continuous optimisation for cost-efficient conversions.

Before I commit, I’d like to see your proposed approach—budget allocation, funnel structure, key metrics you’ll monitor and any early A/B ideas. Once your strategy is approved, you’ll have the green light to build the account, integrate conversion tracking, launch, and then tune performance through the first optimisation cycle.

Deliverables (post-strategy sign-off)
• Concise strategy document outlining campaign structure, targeting logic, and ROI benchmarks
• Full campaign setup in Google Ads with search and display assets, extensions, and negative keyword lists
• Conversion tracking wired to Analytics and Tag Manager
• One-week post-launch report detailing spend, CPL, and next optimisation steps

The account is brand-new, so please factor in everything from ground-up build to initial data-driven tweaks. Experience with UK tech audiences is essential, and availability from next week is non-negotiable.