Student Assignment Google Ads Campaign

I run an online assignment-writing service and need a Google Ads specialist who can bring in a consistent stream of qualified student leads while keeping CPC under control. The entire focus is search ads, so I’m looking for someone who already knows how to build and refine keyword-driven campaigns that speak directly to students searching for help with essays, homework, dissertations, and similar queries.

Your job starts with setting up (or auditing) the account, installing conversion tracking, and structuring the campaigns around high-intent keywords. From there, I want tight control over bids, negative keywords, and ad copy testing so we can protect budget and still scale volume. Clear reporting is important to me—I need to see lead count, cost per lead, and keyword performance so we can decide when to double down and when to cut.

Deliverables:
• Campaign architecture built around student search intent
• Compelling ad copy and extensions that highlight service benefits and guarantees
• Conversion tracking via Google Tag Manager / GA4
• Ongoing optimisation and weekly performance summary (leads, CPC, conversion rate)

If you have a track record of lead-focused search campaigns for education or similar niches, I’d love to see it.