Streamline Long-Running Google Ads Campaign
Budget: $250 – $750 USD
I’ve been running a tightly-focused Google Ads account for more than a decade, serving four neighboring markets with nearly identical campaigns and an ad spend of roughly $1,000 in total per month. Click-through rates remain strong, and the keyword list as well as the current ad copy have been refined over the years, yet it feels like the account is ready for a modern tune-up.
My top priority is to install rock-solid lead-tracking and use that data to squeeze more qualified responses from every dollar. I’m flexible on the technical route—Google Analytics or Google Tag Manager—so long as conversions flow cleanly back into Google Ads for automated bidding and reporting. Alongside that, I’d like a fresh look at bid strategies, audience segments, and any structural tweaks that can trim wasted spend without disturbing what already works. Creative ideas for additional negative keywords or sharper ad variations are welcome, provided they’re informed by the new conversion data.
Deliverables I’d like to see:
• Audit of the existing four-market account structure with written observations
• Proper lead conversion setup and verification (GA or GTM)
• Updated campaign settings and bid strategy aligned to conversions
• Brief summary of keyword/ad copy adjustments and next-step recommendations
Once the tracking is in place and the first optimizations are live, a short follow-up review (after enough data accrues) will wrap the job. If you’re comfortable diving into a mature account and letting data guide the next stage of growth, let’s talk.
My top priority is to install rock-solid lead-tracking and use that data to squeeze more qualified responses from every dollar. I’m flexible on the technical route—Google Analytics or Google Tag Manager—so long as conversions flow cleanly back into Google Ads for automated bidding and reporting. Alongside that, I’d like a fresh look at bid strategies, audience segments, and any structural tweaks that can trim wasted spend without disturbing what already works. Creative ideas for additional negative keywords or sharper ad variations are welcome, provided they’re informed by the new conversion data.
Deliverables I’d like to see:
• Audit of the existing four-market account structure with written observations
• Proper lead conversion setup and verification (GA or GTM)
• Updated campaign settings and bid strategy aligned to conversions
• Brief summary of keyword/ad copy adjustments and next-step recommendations
Once the tracking is in place and the first optimizations are live, a short follow-up review (after enough data accrues) will wrap the job. If you’re comfortable diving into a mature account and letting data guide the next stage of growth, let’s talk.