Statewide Healthcare Lead Generation Ads

Our multi-specialty clinic is ready to launch a focused Google Ads campaign that reaches prospective new patients across the entire state. The sole objective is to drive qualified appointment requests, not just site visits or general awareness.

The account will start from a clean slate, so the work covers everything from research to reporting while observing Google’s healthcare advertising policies and basic HIPAA-related privacy standards.

Key deliverables
• Campaign architecture: tightly themed search and, where sensible, Performance Max or Display ad groups built around high-intent keywords patients actually use.
• Compelling copy: ad headlines and descriptions that speak to our core services, highlight insurance acceptance, and include state-approved call-outs.
• Conversion infrastructure: GA4 and Google Tag Manager events that fire only on booked-appointment actions, with values passed back to Ads for smart bidding.
• Ongoing optimisation: negative-keyword pruning, bid-strategy tweaks, and weekly A/B tests on ad variations until cost-per-lead meets target.
• Transparent reporting: a concise dashboard (Data Studio or similar) showing leads, CPL, and search term insights that non-marketers can read at a glance.

Campaign success is defined by a steady increase in booked appointments at an efficient cost per lead statewide. All assets, settings, and performance data must be housed in our business manager account so we maintain ownership after hand-off.