Sportsbook Sales via Google Ads

Job ID: 39774953

Budget: ₹1,000,000 – ₹2,500,000 INR

I’m ready to scale a sports-betting site and I want Google Ads to be the revenue engine, not just a traffic faucet. The mandate is simple: structure, run, and continually optimise a campaign that turns qualified sports fans into paying bettors while staying fully compliant with Google’s betting policies.

You’ll take control of keyword research, bidding strategy, ad copy, audience segmentation, conversion tracking, and any remarketing or Performance Max angles that can stretch our ad spend further. Success is measured in sales: lower cost-per-acquisition and higher deposit volume, not impressions.

When you reply, show me past work on betting or similarly regulated niches—screenshots, case studies, or verified metrics that prove you’ve moved the needle. That evidence will decide the shortlist.

Deliverables
• Campaign build-out (search, display, or PMAX as justified)
• Tracking stack configured: GA4, GTM, conversion actions, first-deposit events
• Two weeks of optimisation, including bid tweaks, negative keywords, ad copy tests
• A concise report summarising spend, CPA, ROAS, and next-step recommendations

Hit those points and we can talk longer-term management once the initial sales lift is clear.