Solar Lead Generation Ads & SEO

I run easylinksolar.com.au, where visitors can design their own solar-and-battery system through an interactive tool. When they finish, they either purchase online or request an accredited installation quote—giving me a warm, sales-ready lead. I want to scale those leads fast and, at the same time, strengthen the site’s organic reach.

Here’s the brief in plain English:
• Paid traffic: I need full-funnel campaigns across Meta Ads (Facebook & Instagram), Google Search/Display, YouTube pre-roll, and LinkedIn Sponsored Content. The goal is simple—generate qualified leads at the lowest possible cost.
• Funnel assets: You’ll write the ad copy, build eye-catching creatives, choose audiences, install pixels (GA4, GTM, Meta) and set up remarketing and A/B tests so we can keep improving results.
• SEO foundation: While the ads run, please audit the site, fix anything technical, optimise on-page content around high-intent solar and battery keywords, and secure quality Australian-relevant backlinks to lift our rankings in the long term.

Acceptance criteria
1. Conversion tracking shows form submissions and check-outs properly firing in GA4 and each ad platform.
2. Paid campaigns hit agreed target CPL for at least two consecutive weeks.
3. SEO work delivers a measurable uplift in organic impressions and new referring domains within 60 days.

If you’ve managed lead-gen for home-improvement or renewable energy brands before, I’d love to see the numbers. Let me know the tools you prefer, your expected timeline for setup, and how you’ll report progress.