Shopify Tiny Ecommerce Store - S2S Tracking Setup (Stape + GTM) – Meta, GA4 & Google Ads
Budget: €30 – €250 EUR
PROJECT DESCRIPTION
We are looking for an experienced tracking & analytics expert to set up server-side tracking (S2S) via Stape for our Shopify store DecadenceMansion.com (lingerie brand, <10 products).
The goal is to implement a robust and accurate tracking setup for our main marketing channels:
- Meta (Facebook/Instagram)
- Google Analytics 4 (GA4)
- Google Ads
All tracking should be implemented via Google Tag Manager (GTM) with server-side integration through Stape.
REQUIREMENTS
- Full server-side setup using Stape (we already have an account).
- Setting up all necessary ecommerce events including the ones on cart, purchase subpages (view_item_list, view_item, add_to_cart, begin_checkout, add_payment_info, purchase)
- Proper GTM container configuration (client-side + server-side).
- Accurate event tracking for e-commerce (view content, add to cart, checkout, purchase, etc.).
- Ensure deduplication between server and client events.
- Proper integration of Shopify dataLayer for e-commerce events.
- Testing and verification of event flows (Meta Event Manager, GA4 DebugView, Google Ads).
- Provide documentation/short walkthrough of the setup once complete.
IDEAL CANDIDATE
- Proven experience with Shopify + GTM server-side tracking via Stape.
- Strong knowledge of Meta Conversion API, GA4 e-commerce tracking, and Google Ads conversion tracking.
- Ability to troubleshoot and ensure accurate event firing/deduplication.
DELIVERABLE
A fully functioning S2S tracking setup via Stape for Shopify (Decadence Mansion), with working events in Meta, GA4, and Google Ads.
We are looking for an experienced tracking & analytics expert to set up server-side tracking (S2S) via Stape for our Shopify store DecadenceMansion.com (lingerie brand, <10 products).
The goal is to implement a robust and accurate tracking setup for our main marketing channels:
- Meta (Facebook/Instagram)
- Google Analytics 4 (GA4)
- Google Ads
All tracking should be implemented via Google Tag Manager (GTM) with server-side integration through Stape.
REQUIREMENTS
- Full server-side setup using Stape (we already have an account).
- Setting up all necessary ecommerce events including the ones on cart, purchase subpages (view_item_list, view_item, add_to_cart, begin_checkout, add_payment_info, purchase)
- Proper GTM container configuration (client-side + server-side).
- Accurate event tracking for e-commerce (view content, add to cart, checkout, purchase, etc.).
- Ensure deduplication between server and client events.
- Proper integration of Shopify dataLayer for e-commerce events.
- Testing and verification of event flows (Meta Event Manager, GA4 DebugView, Google Ads).
- Provide documentation/short walkthrough of the setup once complete.
IDEAL CANDIDATE
- Proven experience with Shopify + GTM server-side tracking via Stape.
- Strong knowledge of Meta Conversion API, GA4 e-commerce tracking, and Google Ads conversion tracking.
- Ability to troubleshoot and ensure accurate event firing/deduplication.
DELIVERABLE
A fully functioning S2S tracking setup via Stape for Shopify (Decadence Mansion), with working events in Meta, GA4, and Google Ads.
Related categories:
PHP
JavaScript
Education
Google Analytics
Analytics
Shopify
Digital Marketing
Documentation
Data Integration
Google Ads