Setup and Optimize Google Ads & Meta Ads Campaigns (Freelancers Only)
Budget: ₹600 – ₹1,500 INR
Project Description:
We’re seeking an experienced individual freelancer (no agencies) to set up and optimize Google Ads and Meta (Facebook & Instagram) Ads. The freelancer must come online and guide our team step-by-step via screen sharing to perform the initial setup on our accounts. Accepted tools: Zoom, Google Meet, or AnyDesk.
Scope of Work:
Phase 1 – Campaign Setup (30% Payment Release):
Conduct detailed keyword research and basic competitor review for Google Ads.
Draft ad copies and recommend creatives (we can provide brand assets).
Live Guided Setup (Mandatory):
Join scheduled screen-share sessions (Zoom/Gmeet/AnyDesk) to guide our team through:
Google Ads setup (Search)
Meta Ads setup (Facebook & Instagram)
Audience, geo, budgets, and bidding configuration
Conversion tracking setup (Pixel, GA4, GTM) on our systems
Ensure compliance with platform policies and best practices.
Provide a brief setup checklist and confirm campaign launch.
Milestone 1: 30% payment released after campaigns are fully set up and approved, and the guided session(s) are completed.
Phase 2 – Optimization & Performance Improvement (Next 15 Days):
Monitor and optimize for CTR, CPC, CPA/Conversion Rate, and ROAS.
Execute keyword/audience refinements, negative keywords, bid and budget adjustments, and A/B tests for ads/creatives.
Provide weekly performance reports with insights and next steps.
Optional short check-ins (as needed) for clarifications; major changes to be documented.
Milestone 2: 70% payment released after 15 days of optimization and submission of weekly reports + final summary.
Requirements (Must-Have):
Proven experience with Google Ads & Meta Ads.
Strong keyword research capability and analytics fluency (GA4, Ads Manager).
Ability to guide live via screen share (Zoom/Gmeet/AnyDesk) and communicate clearly.
Individual freelancer only (applications from agencies will not be considered).
Ability to align with IST (Asia/Kolkata) hours for live sessions.
Deliverables:
Keyword research document (seed list, match types, negatives).
Live screen-share guided setup completed on our accounts.
Fully functional and approved campaigns on both platforms.
Two weekly optimization reports (KPIs, actions taken, recommendations).
Final performance summary at day 15 with next-step roadmap.
Project Duration:
Setup: within initial start window.
Optimization: 15 days post-launch.
Payment Terms:
30% after live guided setup and campaign approval.
70% after 15-day optimization and final reporting.
Access, Security & Communication:
All work to be executed on our accounts during live sessions; no access will be granted.
Respect for confidentiality and data privacy is mandatory.
Primary communication via platform chat and scheduled calls; recordings allowed upon mutual consent.
We’re seeking an experienced individual freelancer (no agencies) to set up and optimize Google Ads and Meta (Facebook & Instagram) Ads. The freelancer must come online and guide our team step-by-step via screen sharing to perform the initial setup on our accounts. Accepted tools: Zoom, Google Meet, or AnyDesk.
Scope of Work:
Phase 1 – Campaign Setup (30% Payment Release):
Conduct detailed keyword research and basic competitor review for Google Ads.
Draft ad copies and recommend creatives (we can provide brand assets).
Live Guided Setup (Mandatory):
Join scheduled screen-share sessions (Zoom/Gmeet/AnyDesk) to guide our team through:
Google Ads setup (Search)
Meta Ads setup (Facebook & Instagram)
Audience, geo, budgets, and bidding configuration
Conversion tracking setup (Pixel, GA4, GTM) on our systems
Ensure compliance with platform policies and best practices.
Provide a brief setup checklist and confirm campaign launch.
Milestone 1: 30% payment released after campaigns are fully set up and approved, and the guided session(s) are completed.
Phase 2 – Optimization & Performance Improvement (Next 15 Days):
Monitor and optimize for CTR, CPC, CPA/Conversion Rate, and ROAS.
Execute keyword/audience refinements, negative keywords, bid and budget adjustments, and A/B tests for ads/creatives.
Provide weekly performance reports with insights and next steps.
Optional short check-ins (as needed) for clarifications; major changes to be documented.
Milestone 2: 70% payment released after 15 days of optimization and submission of weekly reports + final summary.
Requirements (Must-Have):
Proven experience with Google Ads & Meta Ads.
Strong keyword research capability and analytics fluency (GA4, Ads Manager).
Ability to guide live via screen share (Zoom/Gmeet/AnyDesk) and communicate clearly.
Individual freelancer only (applications from agencies will not be considered).
Ability to align with IST (Asia/Kolkata) hours for live sessions.
Deliverables:
Keyword research document (seed list, match types, negatives).
Live screen-share guided setup completed on our accounts.
Fully functional and approved campaigns on both platforms.
Two weekly optimization reports (KPIs, actions taken, recommendations).
Final performance summary at day 15 with next-step roadmap.
Project Duration:
Setup: within initial start window.
Optimization: 15 days post-launch.
Payment Terms:
30% after live guided setup and campaign approval.
70% after 15-day optimization and final reporting.
Access, Security & Communication:
All work to be executed on our accounts during live sessions; no access will be granted.
Respect for confidentiality and data privacy is mandatory.
Primary communication via platform chat and scheduled calls; recordings allowed upon mutual consent.