Senior Performance Marketing Specialist for Hisense
Budget: $10,000 – $20,000 USD
We are seeking a senior Performance Marketing Specialist to lead and execute the product launch campaign for Hisense in the Canadian market.
This role requires both strategic thinking and hands-on execution. We are not looking for a basic media buyer — we need someone who can take ownership from planning to performance scaling.
Scope of Responsibilities:
• Develop a full-funnel paid media strategy tailored for the Canadian market
• Plan and execute Meta Ads (Facebook & Instagram) campaigns
• Plan and execute Google Ads campaigns (Search, Shopping, Performance Max, YouTube if applicable)
• Conduct audience research and competitive analysis
• Build account structure from scratch
• Set up proper tracking (GA4, Meta Pixel, Conversion API, GTM)
• Manage budget allocation across channels
• Optimize campaigns for ROAS, CPA and scalable growth
• Deliver weekly performance reports with insights and action plans
Requirements:
• 4+ years of hands-on performance marketing experience
• Proven experience launching products in Tier 1 markets (Canada, US, UK, AU)
• Strong expertise in both Meta Ads and Google Ads
• Experience managing $30k+ monthly ad budgets
• Data-driven mindset with strong analytical skills
• Ability to work independently and take full ownership
Key Goals:
• Achieve target ROAS within the first 60–90 days
• Establish scalable paid acquisition framework
• Deliver efficient customer acquisition in competitive market
To confirm you have read the job description carefully, please begin your proposal with the word "HISENSE".
This role may evolve into a long-term engagement based on performance.
This role requires both strategic thinking and hands-on execution. We are not looking for a basic media buyer — we need someone who can take ownership from planning to performance scaling.
Scope of Responsibilities:
• Develop a full-funnel paid media strategy tailored for the Canadian market
• Plan and execute Meta Ads (Facebook & Instagram) campaigns
• Plan and execute Google Ads campaigns (Search, Shopping, Performance Max, YouTube if applicable)
• Conduct audience research and competitive analysis
• Build account structure from scratch
• Set up proper tracking (GA4, Meta Pixel, Conversion API, GTM)
• Manage budget allocation across channels
• Optimize campaigns for ROAS, CPA and scalable growth
• Deliver weekly performance reports with insights and action plans
Requirements:
• 4+ years of hands-on performance marketing experience
• Proven experience launching products in Tier 1 markets (Canada, US, UK, AU)
• Strong expertise in both Meta Ads and Google Ads
• Experience managing $30k+ monthly ad budgets
• Data-driven mindset with strong analytical skills
• Ability to work independently and take full ownership
Key Goals:
• Achieve target ROAS within the first 60–90 days
• Establish scalable paid acquisition framework
• Deliver efficient customer acquisition in competitive market
To confirm you have read the job description carefully, please begin your proposal with the word "HISENSE".
This role may evolve into a long-term engagement based on performance.