Senior Google Ads & Meta Ads Specialist (Ecommerce – Shopify)
Budget: €2 – €6 EUR
Job Description:
We are looking for an experienced and results-driven Digital Advertising Specialist to manage and optimize our ecommerce advertising campaigns across Google and Meta platforms.
Our business operates a Shopify online store focused on physical products (wood and metal craftsmanship). We are searching for a freelancer who understands performance marketing, conversion tracking, and scaling profitable campaigns — not just launching ads.
Main Responsibilities:
Google Ads & Ecommerce Setup
Full management of Google Ads account
Setup and optimization of Performance Max, Shopping, Search, and Remarketing campaigns
Advanced Google Merchant Center management (product feed optimization, policy fixes, diagnostics)
Keyword research and campaign structure optimization
Budget management focused on ROAS and profitability
Tracking & Technical Skills
Setup and management of Google Tag Manager
Conversion tracking implementation (GA4 + enhanced conversions)
Proper attribution and tracking validation
Integration between Shopify, Google Ads, GA4, and Merchant Center
Meta (Facebook & Instagram) Advertising
Creation and management of Meta Ads campaigns
Retargeting, Lookalike audiences, and scaling strategies
Product catalog setup and optimization
Performance monitoring and weekly optimization
Creative & Video Skills
Ability to create or edit short converting video ads
Experience with vertical video formats (Reels / Stories)
Strong understanding of ad hooks, UGC-style creatives, and conversion-focused content
Requirements
Proven experience with ecommerce advertising (Shopify preferred)
Strong understanding of Google Merchant Center
Advanced knowledge of Google Tag Manager and conversion tracking
Ability to analyze data and optimize for profit (not just traffic)
Portfolio or case studies showing real performance results
Nice to Have
Experience with handmade / furniture / garden / physical products
Experience scaling ecommerce brands in Europe
Ability to suggest ad creatives and marketing angles
What We Expect
Proactive communication
Strategic thinking, not only execution
Continuous optimization and testing mindset
Focus on measurable results
How to Apply
Please include:
Examples of ecommerce accounts you managed
Average ROAS results achieved
Platforms and tools you are strongest with
Short explanation of your approach to scaling ecommerce ads
We are looking for a long-term collaboration with a performance-focused specialist.
We are looking for an experienced and results-driven Digital Advertising Specialist to manage and optimize our ecommerce advertising campaigns across Google and Meta platforms.
Our business operates a Shopify online store focused on physical products (wood and metal craftsmanship). We are searching for a freelancer who understands performance marketing, conversion tracking, and scaling profitable campaigns — not just launching ads.
Main Responsibilities:
Google Ads & Ecommerce Setup
Full management of Google Ads account
Setup and optimization of Performance Max, Shopping, Search, and Remarketing campaigns
Advanced Google Merchant Center management (product feed optimization, policy fixes, diagnostics)
Keyword research and campaign structure optimization
Budget management focused on ROAS and profitability
Tracking & Technical Skills
Setup and management of Google Tag Manager
Conversion tracking implementation (GA4 + enhanced conversions)
Proper attribution and tracking validation
Integration between Shopify, Google Ads, GA4, and Merchant Center
Meta (Facebook & Instagram) Advertising
Creation and management of Meta Ads campaigns
Retargeting, Lookalike audiences, and scaling strategies
Product catalog setup and optimization
Performance monitoring and weekly optimization
Creative & Video Skills
Ability to create or edit short converting video ads
Experience with vertical video formats (Reels / Stories)
Strong understanding of ad hooks, UGC-style creatives, and conversion-focused content
Requirements
Proven experience with ecommerce advertising (Shopify preferred)
Strong understanding of Google Merchant Center
Advanced knowledge of Google Tag Manager and conversion tracking
Ability to analyze data and optimize for profit (not just traffic)
Portfolio or case studies showing real performance results
Nice to Have
Experience with handmade / furniture / garden / physical products
Experience scaling ecommerce brands in Europe
Ability to suggest ad creatives and marketing angles
What We Expect
Proactive communication
Strategic thinking, not only execution
Continuous optimization and testing mindset
Focus on measurable results
How to Apply
Please include:
Examples of ecommerce accounts you managed
Average ROAS results achieved
Platforms and tools you are strongest with
Short explanation of your approach to scaling ecommerce ads
We are looking for a long-term collaboration with a performance-focused specialist.