Scale Towing Leads With Google ads
Budget: ₹1,500 – ₹12,500 INR
I run an Australian towing company that focuses on urgent, 24-hour emergency call-outs. My current Google Ads account brings in some work, but I know it can deliver far more qualified phone calls and form enquiries from individual vehicle owners stranded on the road.
Here’s the situation:
• Goal: ramp up verified leads, not just clicks or impressions.
• Service promoted: emergency towing only, nationwide coverage.
• Audience: everyday motorists who suddenly need a tow truck, typically searching from their mobiles.
Your task is to take the existing Google Ads setup, audit it, rebuild where necessary, and scale it so the phone rings steadily throughout the day and night. I expect tight location targeting, compelling call-only ads, well-structured search campaigns, and clear conversion tracking in Google Analytics/Tag Manager so every enquiry is traceable.
Deliverables
1. Full account audit with priority fixes identified.
2. New or restructured campaigns (keywords, ad copy, extensions, bid strategy).
3. Conversion tracking for calls and web forms, tested end-to-end.
4. Weekly performance report outlining spend, cost-per-lead, and optimisation actions.
Acceptance criteria: within the first 30 days the campaigns should show a measurable drop in cost-per-lead and a rise in total verified leads compared to my current baseline (data will be shared).
If you’ve previously driven lead growth for location-based, emergency services using Google Ads and can demonstrate clear results, I want to hear how you’ll apply that know-how to this towing account.
Here’s the situation:
• Goal: ramp up verified leads, not just clicks or impressions.
• Service promoted: emergency towing only, nationwide coverage.
• Audience: everyday motorists who suddenly need a tow truck, typically searching from their mobiles.
Your task is to take the existing Google Ads setup, audit it, rebuild where necessary, and scale it so the phone rings steadily throughout the day and night. I expect tight location targeting, compelling call-only ads, well-structured search campaigns, and clear conversion tracking in Google Analytics/Tag Manager so every enquiry is traceable.
Deliverables
1. Full account audit with priority fixes identified.
2. New or restructured campaigns (keywords, ad copy, extensions, bid strategy).
3. Conversion tracking for calls and web forms, tested end-to-end.
4. Weekly performance report outlining spend, cost-per-lead, and optimisation actions.
Acceptance criteria: within the first 30 days the campaigns should show a measurable drop in cost-per-lead and a rise in total verified leads compared to my current baseline (data will be shared).
If you’ve previously driven lead growth for location-based, emergency services using Google Ads and can demonstrate clear results, I want to hear how you’ll apply that know-how to this towing account.