Scale High-Budget Paid Media
Budget: $8 – $15 AUD
My online learning brand invests $250K–$400K in paid traffic every month, and it is time for a seasoned performance marketer to own the entire funnel. You will architect, launch, and continuously optimise campaigns across Google Ads, Meta (Facebook / Instagram), LinkedIn, YouTube, and TikTok while steering a small in-house crew of two paid-media specialists and one creative designer.
Success is defined in hard numbers: maintain ROAS above 4, keep CPA under $25, and grow learner LTV past $150. To hit those marks, you’ll pair fresh creative with precise audience segmentation, coordinate daily with our content and product teams on funnel strategy, and orchestrate A/B tests until each landing page converts north of 12 %.
GA4, Looker Studio, and HubSpot dashboards will be your compass. I expect a concise insights deck every week that surfaces wins, red flags, and next steps, plus a forward-looking projection you will present to leadership each quarter.
Deliverables
• Channel strategy and budget allocation for all five platforms
• Campaign builds, creative briefs, and ongoing optimisation plans
• Weekly performance reports drawn from GA4, Looker Studio, and HubSpot
• Tested landing-page variants with documented results
• Quarterly growth projection deck for the executive team
If you thrive on data-driven experimentation, can rally a small team, and have a track record of scaling spend profitably at this level, let’s get started.
Success is defined in hard numbers: maintain ROAS above 4, keep CPA under $25, and grow learner LTV past $150. To hit those marks, you’ll pair fresh creative with precise audience segmentation, coordinate daily with our content and product teams on funnel strategy, and orchestrate A/B tests until each landing page converts north of 12 %.
GA4, Looker Studio, and HubSpot dashboards will be your compass. I expect a concise insights deck every week that surfaces wins, red flags, and next steps, plus a forward-looking projection you will present to leadership each quarter.
Deliverables
• Channel strategy and budget allocation for all five platforms
• Campaign builds, creative briefs, and ongoing optimisation plans
• Weekly performance reports drawn from GA4, Looker Studio, and HubSpot
• Tested landing-page variants with documented results
• Quarterly growth projection deck for the executive team
If you thrive on data-driven experimentation, can rally a small team, and have a track record of scaling spend profitably at this level, let’s get started.