Scale Financial Google Ads Campaigns
Budget: $25 – $50 USD
I need a sharp Google Ads strategist to take two of our core financial products—fixed-term investment accounts and SME loans—from “running” to “performing.” Search and Performance Max campaigns are already live, but targeting and audience segmentation remain the weak link, and CPAs are higher than I’m comfortable with.
You will start with a full audit of the existing account, covering Search, Performance Max and any Display remarketing that may make sense. I already have a list of high-intent keywords; your job is to refine, expand and layer negatives so spend is focused only on prospects ready to take action.
Once the audit is complete, I expect the campaigns to be rebuilt around product and user intent. Think granular ad groups, audience signals, custom segments, clear conversion tracking and a bidding strategy that protects margin while scaling volume. Experience in banking, fintech or broader financial services is highly valued because compliance language and risk-averse audiences matter here. Google Analytics and offline conversion imports will likely come into play, so familiarity is a plus.
Deliverables
• Audit report with priority fixes and quick wins
• Keyword plan showing core, phrase-match and negative terms
• Re-structured campaigns for each product, segmented by intent
• Updated conversion tracking and attribution checks
• Two weeks of optimisation logs and next-step recommendations
Success will be measured by a higher conversion rate, a lower CPA and, most importantly, a meaningful lift in qualified leads. If this sounds like a challenge you can own, let’s talk.
You will start with a full audit of the existing account, covering Search, Performance Max and any Display remarketing that may make sense. I already have a list of high-intent keywords; your job is to refine, expand and layer negatives so spend is focused only on prospects ready to take action.
Once the audit is complete, I expect the campaigns to be rebuilt around product and user intent. Think granular ad groups, audience signals, custom segments, clear conversion tracking and a bidding strategy that protects margin while scaling volume. Experience in banking, fintech or broader financial services is highly valued because compliance language and risk-averse audiences matter here. Google Analytics and offline conversion imports will likely come into play, so familiarity is a plus.
Deliverables
• Audit report with priority fixes and quick wins
• Keyword plan showing core, phrase-match and negative terms
• Re-structured campaigns for each product, segmented by intent
• Updated conversion tracking and attribution checks
• Two weeks of optimisation logs and next-step recommendations
Success will be measured by a higher conversion rate, a lower CPA and, most importantly, a meaningful lift in qualified leads. If this sounds like a challenge you can own, let’s talk.