Scalable Pay-Per-Call Lead Campaigns

I need a performance-driven media buyer who can take full ownership of lead-generation campaigns on Google Ads, Facebook Ads and Bing Ads. My objective is simple: produce a steady flow of high-quality inbound calls and form leads for Healthcare, Finance and Home-Services offers, all while keeping accounts 100 % compliant and safe.

You should already know how to engineer profitable pay-per-call or affiliate funnels—setting up granular conversion tracking, dynamic call routing, and creative testing that lifts lead quality, not just volume. I expect clear explanations of the strategy you’ll use, why each traffic source fits, and how you’ll optimise bids, keywords, audiences and ad creatives as data rolls in.

When you reply, walk me through the campaigns you’ve scaled before, the verticals you worked in, the exact tools you used for tracking (e.g., CallRail, Ringba, Google Tag Manager, Voluum, or similar) and the KPIs you hit. Include a quick outline of your launch workflow, your typical optimisation schedule, and your pricing structure or payout model.

Deliverables I will sign off on:
• Campaigns launched across Google, Facebook and Bing with event-level tracking tied to calls and form fills
• A routing setup that filters bad traffic and pushes qualified callers to the right number in real time
• Weekly optimisation reports showing cost-per-lead, call duration, and projected ROI, plus your next action items
• A brief playbook summarising what worked, what didn’t, and the scaling plan for month two

If you can move fast, communicate openly, and have the case studies to back it up, let’s get started.