Sales-Focused Google Ads Management

**Project Title:**
Google Ads Expert Needed for E-commerce Brand (NiceG.com & Doryd.com)

**Project Overview:**
We are launching two lifestyle & fashion e-commerce brands — NiceG.com and Doryd.com.
We are looking for an experienced Google Ads specialist or agency to set up and manage high-performing Google advertising campaigns focused on sales conversion and brand growth.

**Scope of Work:**

1. Complete Google Ads Account Setup

* Google Ads account audit / new setup
* Conversion tracking setup
* Google Tag Manager setup
* Google Analytics 4 integration
* Google Merchant Center setup
* Product feed optimization

2. Campaign Setup

* Search Campaigns (High Intent Keywords)
* Performance Max Campaigns
* Shopping Ads Setup
* Brand Campaigns
* Remarketing Campaigns

3. Optimization & Management

* Keyword research
* Negative keyword strategy
* Bid optimization
* A/B testing ads
* Audience targeting optimization
* Weekly performance optimization

4. Reporting

* Weekly performance report
* Monthly ROI & CPA report
* Conversion tracking validation

**Goals**

* Increase website sales
* Reduce Cost Per Acquisition (CPA)
* Achieve profitable ROAS

**Required Experience**

* Proven e-commerce Google Ads experience
* Experience managing fashion/lifestyle brands preferred
* Must share past campaign case studies

**Deliverables**

* Fully operational ad account
* Conversion tracking working correctly
* Active campaigns generating traffic & conversions

**Project Duration**
3 months (extendable)

**Budget**
₹15,000 – ₹30,000/month management fee (Ad spend separate)

**Please Include in Proposal**

* Portfolio
* Case studies
* Expected strategy for e-commerce brands
* Tools used