Sales-Driven Google Ads Campaign

I manage a leisure company on Brighton’s seafront and I’m ready to ramp up sales for our tours and activities through a focused Google Ads strategy. The goal is simple: turn paid clicks into bookings.

Here’s what I need from you:

• Campaign architecture built around “tours and activities” keywords, separating ad groups for local residents, domestic tourists and international tourists so messages and bids match each segment’s intent.
• Compelling, on-brand ad copy and extensions that highlight our unique Brighton experience, clear pricing and easy online booking.
• Full conversion tracking via Google Tag Manager and GA4, including phone call and booking-engine events, so ROI is crystal clear.
• Ongoing optimisation: keyword pruning, negative list maintenance, bid and budget adjustments, A/B ad testing and remarketing set-ups.
• Weekly performance snapshots with actions taken and next-step recommendations.

I already have solid creative assets and landing pages; you bring the data-driven PPC expertise to push sales higher while keeping cost-per-acquisition in check. Let’s get Brighton adventurers clicking—and converting.