SEO & SEM Strategy Consultant for a Ski School in Spain (Audit & Planning Only)
Budget: €250 – €750 EUR
We are Malacara, a ski and snowboard school based in Astún and Candanchú (Spain). We are looking for an independent SEO and SEM consultant to help us achieve a significant leap in online visibility and ranking, both in search engines and on our Google Business Profile.
We have a website currently under development (malacaraesqui.es) and an in-house designer who will handle all technical implementations.
What we need (The Deliverables):
We are looking for a comprehensive strategy and audit. You will not need to implement the changes, only provide the roadmap.
Technical & Content Audit: A full review of our current web status.
Keyword Strategy: Detailed research focused on tourism, winter sports, and our specific geographic location. (Note: We already have a base list of keywords to start with).
Google Business Profile (GBP): Clear, actionable recommendations to optimize our local presence.
Action Plan: A prioritized list of improvements covering technical SEO, content, and ranking opportunities (including Voice Search).
Google Ads (SEM) Strategy: A plan including audience segmentation, recommended budget, and effective ad types for client acquisition.
Requirements:
Proven experience in Technical and Content SEO.
Strong knowledge of Local SEO and Google Business Profile management.
Experience in Google Ads (planning, segmentation, and budget optimization).
Ability to deliver clear, concise, and actionable reports.
Language: Native or fluent Spanish is highly preferred (as our keywords and audience are Spanish), or a demonstrated ability to work effectively in the Spanish market.
Experience in Tourism, Sports, or Local Services is a huge plus.
Important Note:
This is a one-time project for Audit and Strategy. The implementation and campaign management will be done by our internal team. However, if the initial results are positive, we are open to future collaboration.
We have a website currently under development (malacaraesqui.es) and an in-house designer who will handle all technical implementations.
What we need (The Deliverables):
We are looking for a comprehensive strategy and audit. You will not need to implement the changes, only provide the roadmap.
Technical & Content Audit: A full review of our current web status.
Keyword Strategy: Detailed research focused on tourism, winter sports, and our specific geographic location. (Note: We already have a base list of keywords to start with).
Google Business Profile (GBP): Clear, actionable recommendations to optimize our local presence.
Action Plan: A prioritized list of improvements covering technical SEO, content, and ranking opportunities (including Voice Search).
Google Ads (SEM) Strategy: A plan including audience segmentation, recommended budget, and effective ad types for client acquisition.
Requirements:
Proven experience in Technical and Content SEO.
Strong knowledge of Local SEO and Google Business Profile management.
Experience in Google Ads (planning, segmentation, and budget optimization).
Ability to deliver clear, concise, and actionable reports.
Language: Native or fluent Spanish is highly preferred (as our keywords and audience are Spanish), or a demonstrated ability to work effectively in the Spanish market.
Experience in Tourism, Sports, or Local Services is a huge plus.
Important Note:
This is a one-time project for Audit and Strategy. The implementation and campaign management will be done by our internal team. However, if the initial results are positive, we are open to future collaboration.