SEO & Google Search Visibility

My priority is to lift overall brand awareness through a coordinated mix of SEO and Google Ads, with Google Search serving as the main stage. I already know that generic industry keywords—not just branded or competitive terms—are central to our message, so every tactic you suggest should revolve around uncovering, refining, and ranking for those phrases.

Here’s what I need from you:
• A concise SEO audit that spots the quickest on-page wins and any off-page gaps holding us back.
• A keyword plan centered on high-intent, generic industry search terms, complete with projected search volumes and difficulty scores.
• A Google Search campaign framework: ad groups, compelling copy, and bid strategy aligned with the same keyword set so organic and paid efforts reinforce each other.
• Clear, simple reporting templates that track impressions, average position, and share of voice—metrics that speak directly to brand visibility rather than pure conversions.

Success will be measured by improved SERP presence for our chosen generic industry keywords and a steady rise in branded search impressions over the first eight weeks. If you can balance technical SEO know-how with sharp ad copywriting, let’s talk details and timelines.