SEO & Google Ads Specialist for Home Services Company (Pest Control / Foundation Repair)
Budget: $15 – $25 USD
Job Description
We are looking for an experienced SEO and Google Ads specialist to support ongoing marketing efforts for a home services company (pest control and foundation repair) based in California.
This role will begin with SEO-focused work and may expand into Google Ads and landing page optimization.
Scope of Work (Phase 1 – SEO)
We are starting with a structured SEO audit and recommendation phase focused on improving rankings for high-value local commercial keywords.
Initial responsibilities:
* Review key service pages (starting with Pest Control and related services)
* Provide recommendations for:
* Title tags, meta descriptions, and H1s
* On-page content improvements
* Internal linking structure
* Local SEO signals and trust elements
* Conversion-focused copy improvements
* Identify keyword targeting gaps and page ownership issues
* Provide clear, structured recommendations (no direct implementation initially)
Target Focus
Primary focus is on ranking for high-value local search terms in the Sacramento area before expanding into surrounding cities.
Examples:
* Pest Control Sacramento
* Exterminator Sacramento
* Rodent Control Sacramento
* Termite Control Sacramento
Phase 2 (Potential Expansion)**
After initial SEO work, scope may expand into:
* SEO implementation
* Google Ads optimization and restructuring
* Landing page recommendations and testing
* Conversion rate optimization
* Ongoing reporting and performance tracking
Requirements
* Strong experience in local SEO (home services preferred)
* Experience with Google Ads (search campaigns)
* Familiarity with tools like:
* Google Search Console
* Google Analytics (GA4)
* SEMrush (or similar)
* Ability to provide clear, structured recommendations (not just audits)
* Strong communication and organization
Working Style
* Start with a **2-week test phase**
* Expected availability: **10–15 hours per week**
* Focus on quality recommendations before execution
* Work will be tracked and reviewed before moving to implementation
**Budget**
* Hourly: $20–$30/hour (depending on experience)
* Initial test phase: 2 weeks
**Important Notes**
* We are not looking for generic SEO audits
* We want **actionable, prioritized recommendations** tied to business outcomes
* Experience with home services businesses is a strong plus
**To Apply**
Please include:
1. Relevant SEO experience (especially local/home services)
2. Example of similar work (before/after or audit sample)
3. Brief explanation of how you approach local SEO for service businesses
We are looking for an experienced SEO and Google Ads specialist to support ongoing marketing efforts for a home services company (pest control and foundation repair) based in California.
This role will begin with SEO-focused work and may expand into Google Ads and landing page optimization.
Scope of Work (Phase 1 – SEO)
We are starting with a structured SEO audit and recommendation phase focused on improving rankings for high-value local commercial keywords.
Initial responsibilities:
* Review key service pages (starting with Pest Control and related services)
* Provide recommendations for:
* Title tags, meta descriptions, and H1s
* On-page content improvements
* Internal linking structure
* Local SEO signals and trust elements
* Conversion-focused copy improvements
* Identify keyword targeting gaps and page ownership issues
* Provide clear, structured recommendations (no direct implementation initially)
Target Focus
Primary focus is on ranking for high-value local search terms in the Sacramento area before expanding into surrounding cities.
Examples:
* Pest Control Sacramento
* Exterminator Sacramento
* Rodent Control Sacramento
* Termite Control Sacramento
Phase 2 (Potential Expansion)**
After initial SEO work, scope may expand into:
* SEO implementation
* Google Ads optimization and restructuring
* Landing page recommendations and testing
* Conversion rate optimization
* Ongoing reporting and performance tracking
Requirements
* Strong experience in local SEO (home services preferred)
* Experience with Google Ads (search campaigns)
* Familiarity with tools like:
* Google Search Console
* Google Analytics (GA4)
* SEMrush (or similar)
* Ability to provide clear, structured recommendations (not just audits)
* Strong communication and organization
Working Style
* Start with a **2-week test phase**
* Expected availability: **10–15 hours per week**
* Focus on quality recommendations before execution
* Work will be tracked and reviewed before moving to implementation
**Budget**
* Hourly: $20–$30/hour (depending on experience)
* Initial test phase: 2 weeks
**Important Notes**
* We are not looking for generic SEO audits
* We want **actionable, prioritized recommendations** tied to business outcomes
* Experience with home services businesses is a strong plus
**To Apply**
Please include:
1. Relevant SEO experience (especially local/home services)
2. Example of similar work (before/after or audit sample)
3. Brief explanation of how you approach local SEO for service businesses