SEO & Google Ads Specialist for 3arabian
Budget: $250 – $750 USD
Job Title: SEO & Google Ads Specialist
Location: Remote (Arabic fluency required)
Type: Part-Time
Team: Marketing | Reports to: Growth Lead
About 3arabian
3arabian is a Dubai-based startup revolutionizing Arabic language learning. We focus on teaching spoken Arabic dialects (Khaleeji, Egyptian, Levantine, and more) using modern, immersive methods — from real-life conversations to interactive content, games, and assignments.
We're growing fast and looking for an SEO & Google Ads Specialist to help scale our organic visibility and optimize Google ad campaigns to reach Arabic learners worldwide and corporate clients across the UAE & Saudi Arabia.
What You’ll Do
SEO Strategy & Growth
Conduct full SEO audits to improve website health, speed, UX, and discoverability.
Build and execute a dialect-specific keyword strategy, targeting learners by region, use case, and intent (e.g., “Khaleeji Arabic classes in Dubai”).
Optimize core pages, landing pages, blog content, and drive local SEO (especially in Dubai & GCC).
Plan and execute smart backlink campaigns to increase domain authority and relevance.
Recommend and support the creation of new landing pages around user personas or niches (e.g. “Arabic for Expats”, “Arabic for Hospitality Professionals”).
Google Ads Management
Create and manage Google Search, Display, and YouTube campaigns, focusing on lead quality and ROI.
Write and test engaging ad copy in Arabic and English, tailored to learner personas.
Run A/B tests, track conversions, and implement CRO tactics to optimize ad funnel performance.
Continuously improve CPL, ROAS, and trial conversion rates.
Analytics & Reporting
Use Google Analytics 4, Search Console, Tag Manager, and heatmaps to measure key performance metrics and user behavior.
Track events like trial bookings, WhatsApp clicks, and landing page interactions.
Share actionable reports monthly and propose changes based on performance insights and search trends.
Collaboration & Team Integration
Work closely with content creators, video editors, and curriculum designers.
Align SEO strategies with lesson content, YouTube videos, blog topics, and seasonal campaigns.
Contribute to planning lead funnels and ad offers aligned with the sales team's goals.
Requirements
2+ years of hands-on experience in SEO and Google Ads management.
Proven ability to rank key pages, drive qualified traffic, and reduce ad CPLs.
Arabic fluency and strong knowledge of spoken dialects (Khaleeji, Egyptian, Levantine, etc.).
Strong command of GA4, Tag Manager, Search Console, and keyword tools (Ahrefs, SEMrush, Ubersuggest, etc.).
Strategic thinker with attention to detail and data-driven decision-making.
Open to candidates from any country, as long as the Arabic language and Arabic market is understood well.
Bonus Points
Experience in edtech, tutoring, or the language learning industry.
Familiarity with Meta Ads (Facebook/Instagram) and retargeting strategies.
Conversion optimization (CRO) skills or experience with basic page builders like WordPress and Squarespace.
Passionate about Arabic language and education.
What We Offer
Remote-first, flexible working hours.
Freedom to propose and lead new growth initiatives.
A high-impact role at the heart of a mission-driven startup.
A chance to shape how thousands of people learn Arabic dialects across the world.
Location: Remote (Arabic fluency required)
Type: Part-Time
Team: Marketing | Reports to: Growth Lead
About 3arabian
3arabian is a Dubai-based startup revolutionizing Arabic language learning. We focus on teaching spoken Arabic dialects (Khaleeji, Egyptian, Levantine, and more) using modern, immersive methods — from real-life conversations to interactive content, games, and assignments.
We're growing fast and looking for an SEO & Google Ads Specialist to help scale our organic visibility and optimize Google ad campaigns to reach Arabic learners worldwide and corporate clients across the UAE & Saudi Arabia.
What You’ll Do
SEO Strategy & Growth
Conduct full SEO audits to improve website health, speed, UX, and discoverability.
Build and execute a dialect-specific keyword strategy, targeting learners by region, use case, and intent (e.g., “Khaleeji Arabic classes in Dubai”).
Optimize core pages, landing pages, blog content, and drive local SEO (especially in Dubai & GCC).
Plan and execute smart backlink campaigns to increase domain authority and relevance.
Recommend and support the creation of new landing pages around user personas or niches (e.g. “Arabic for Expats”, “Arabic for Hospitality Professionals”).
Google Ads Management
Create and manage Google Search, Display, and YouTube campaigns, focusing on lead quality and ROI.
Write and test engaging ad copy in Arabic and English, tailored to learner personas.
Run A/B tests, track conversions, and implement CRO tactics to optimize ad funnel performance.
Continuously improve CPL, ROAS, and trial conversion rates.
Analytics & Reporting
Use Google Analytics 4, Search Console, Tag Manager, and heatmaps to measure key performance metrics and user behavior.
Track events like trial bookings, WhatsApp clicks, and landing page interactions.
Share actionable reports monthly and propose changes based on performance insights and search trends.
Collaboration & Team Integration
Work closely with content creators, video editors, and curriculum designers.
Align SEO strategies with lesson content, YouTube videos, blog topics, and seasonal campaigns.
Contribute to planning lead funnels and ad offers aligned with the sales team's goals.
Requirements
2+ years of hands-on experience in SEO and Google Ads management.
Proven ability to rank key pages, drive qualified traffic, and reduce ad CPLs.
Arabic fluency and strong knowledge of spoken dialects (Khaleeji, Egyptian, Levantine, etc.).
Strong command of GA4, Tag Manager, Search Console, and keyword tools (Ahrefs, SEMrush, Ubersuggest, etc.).
Strategic thinker with attention to detail and data-driven decision-making.
Open to candidates from any country, as long as the Arabic language and Arabic market is understood well.
Bonus Points
Experience in edtech, tutoring, or the language learning industry.
Familiarity with Meta Ads (Facebook/Instagram) and retargeting strategies.
Conversion optimization (CRO) skills or experience with basic page builders like WordPress and Squarespace.
Passionate about Arabic language and education.
What We Offer
Remote-first, flexible working hours.
Freedom to propose and lead new growth initiatives.
A high-impact role at the heart of a mission-driven startup.
A chance to shape how thousands of people learn Arabic dialects across the world.