SEO & Google Ads Leads
Budget: $2 – $8 USD
Seeking an experienced SEO and Google Ads (Search) expert/agency to drive qualified B2B leads for our services. We operate across multiple markets and require a strong capability to support Africa-wide geo targeting and segmentation without budget dilution
Scope of Work
The selected Provider will be responsible for:
Measurement & Tracking
GA4 + Google Tag Manager audit/implementation
Conversion tracking for: RFQ/contact forms, click-to-call and email clicks.
Google Search Console setup/audit and sitemap submission
Tracking QA and validation evidence
SEO
Technical SEO audit (crawl/indexing, canonicals, redirects, sitemap/robots, CWV)
On-page optimization for priority pages (minimum 10 pages in initial term)
Keyword strategy: Keyword universe (≥150) and priority keyword set (≥50) mapped to pages
Content plan + delivery (service pages and supporting content)
Ethical authority building (no paid link schemes/PBNs)
Google Ads (Search)
Account structure by service line + geo segmentation
Keyword research, match type strategy, negative keyword governance
RSA ad copy + ad assets (sitelinks, callouts, snippets, call assets)
Launch, weekly optimization, search terms mining, and continuous performance tuning
Africa-Wide Targeting Requirement
Ability to target all African countries available in Google Ads and implement a tiered geo strategy:
Tier 1 priority markets (higher budget and tighter control)
Tier 2 growth/test markets
Tier 3 long-tail markets under strict controls
Location setting must be configured to Presence (“people in or regularly in” the target locations)
Key Deliverables.
Tracking plan + conversion map + QA confirmation
Technical SEO audit + prioritized fix backlog (P1/P2/P3)
Keyword universe + priority keyword set + keyword-to-page mapping
Content calendar + briefs and published/ready-to-publish content assets
Google Ads search campaigns built, launched, and optimized
Weekly optimization log + monthly combined SEO/PPC report
Handover pack
Scope of Work
The selected Provider will be responsible for:
Measurement & Tracking
GA4 + Google Tag Manager audit/implementation
Conversion tracking for: RFQ/contact forms, click-to-call and email clicks.
Google Search Console setup/audit and sitemap submission
Tracking QA and validation evidence
SEO
Technical SEO audit (crawl/indexing, canonicals, redirects, sitemap/robots, CWV)
On-page optimization for priority pages (minimum 10 pages in initial term)
Keyword strategy: Keyword universe (≥150) and priority keyword set (≥50) mapped to pages
Content plan + delivery (service pages and supporting content)
Ethical authority building (no paid link schemes/PBNs)
Google Ads (Search)
Account structure by service line + geo segmentation
Keyword research, match type strategy, negative keyword governance
RSA ad copy + ad assets (sitelinks, callouts, snippets, call assets)
Launch, weekly optimization, search terms mining, and continuous performance tuning
Africa-Wide Targeting Requirement
Ability to target all African countries available in Google Ads and implement a tiered geo strategy:
Tier 1 priority markets (higher budget and tighter control)
Tier 2 growth/test markets
Tier 3 long-tail markets under strict controls
Location setting must be configured to Presence (“people in or regularly in” the target locations)
Key Deliverables.
Tracking plan + conversion map + QA confirmation
Technical SEO audit + prioritized fix backlog (P1/P2/P3)
Keyword universe + priority keyword set + keyword-to-page mapping
Content calendar + briefs and published/ready-to-publish content assets
Google Ads search campaigns built, launched, and optimized
Weekly optimization log + monthly combined SEO/PPC report
Handover pack