SEO & Google Ads Lead Boost

Job ID: 40568971

Budget: ₹1,500 – ₹12,500 INR

I need a specialist who can turn our local online presence into a steady stream of phone calls for the medical centre. My single, measurable priority is to make the phone ring, so every tactic must be designed around that goal.

Here is the context you will work with:

• We are an authorised Tata1mg sample-collection booking partner and want this service to be the clear focus of every Google Ads campaign you build.
• Our audience is anyone in the area who needs to book lab tests quickly and conveniently, so geo-targeting and clear call-extensions are essential.
Also we can book lab tests for patients all over India at more discounted price where ever Tata1mg lab centers are available.

Scope of work
– Local SEO: Optimise and maintain our Google Business Profile, citations and on-page factors so we rank higher in map results and spur click-to-call actions.
– Google Ads: Create, launch and manage search campaigns centred on the booking service, writing compelling ad copy and using extensions that drive direct calls. Make sure not to get banned or rejected in any aspect of google by violating any policies, be transparent but efficient.
– Tracking & reporting: Set up call tracking, provide weekly summaries of call volume, cost per call and keyword performance so I can see clear ROI.

Acceptance criteria
1. A minimum uplift in weekly qualified phone calls (baseline will be shared at project start).
2. Transparent, easy-to-read reports delivered on schedule.
3. All campaigns remain fully owned by us in Google Ads and can be accessed at any time.

If you have a proven record of turning local searches into inbound calls, specially in medical buisness I’d like to start as soon as possible.