SEO & Google Ads Keyword Research

A full keyword research exercise is needed to drive more organic traffic to my service-based website while also shaping smarter Google Ads campaigns. The research should uncover short- and long-tail terms that real prospects use when they search for the kind of services I provide, highlight intent, and reveal any quick-win gaps competitors have missed.

Please analyse core, supporting and long-tail phrases, include search volume, keyword difficulty or competition level, suggested CPC, and group everything into logical topic clusters I can turn into landing pages, blog posts and tightly themed ad groups. Geo-targeting and semantic variations matter, so weave those in where relevant.

Deliverables (Google Sheet or Excel):
• Master keyword list with metrics (volume, difficulty, CPC, intent)
• Clustered tabs or columns showing how terms map to pages/ad groups
• Quick-win priority list ranked by impact and effort
• Brief insights on competitor keyword usage and missed opportunities

Everything must be evidence-based, pulled from reliable tools such as Google Keyword Planner, Ahrefs, SEMrush or a comparable suite. The final sheet should be ready for immediate implementation in both my on-site SEO roadmap and upcoming Google Ads build-out.