SEO & Google Ads Campaign -- 2

I want to push www.eldecoindwarka.com higher in Google’s organic results while running a tightly-focused Google Ads search campaign that keeps cost per lead under control. The priority on the SEO side is ranking — audit the current site, research intent-driven keywords for the Delhi/NCR real-estate niche, and optimise every on-page element (meta tags, internal links, schema, Core Web Vitals). Once the foundations are solid, I’ll need authoritative backlinks and regular ranking reports so I can see tangible progress.

In parallel, set up and manage a Google Ads account from scratch: granular ad groups, compelling text ads, extensions, negative-keyword lists, conversion tracking and weekly optimisation. Landing-page tweaks should align with both the paid and organic strategies so message match stays intact and Quality Score improves.

Key deliverables
• Initial technical + content audit with actionable fixes
• Keyword plan mapped to site architecture
• Optimised on-page assets uploaded to the CMS
• Monthly backlink rollout with source list
• Live Google Ads campaigns, conversion tags and fortnightly performance reports

I’ll provide swift approvals on copy and creative; you guide me on any code or tracking snippets the developer has to insert.