Run Google & Meta Ads for LOAN APP
Budget: ₹600 – ₹1,500 INR
I need a performance-driven marketer to plan, launch, and optimise Google and Meta campaigns whose single KPI is low-cost app installs. The app offers short-term loans with a fast approval process, but to stay within policy we must avoid any keywords or ad copy that directly mention finance, loans, interest, or money. Your challenge is to find compliant angles, audiences, and creative hooks that still attract users likely to install and apply.
What I expect:
• Complete campaign setup in Google App Campaigns and Meta Ads Manager, including pixel/SDK installation and event tracking for installs and in-app conversions.
• Keyword, interest, and look-alike strategies that skirt restricted finance terms yet maintain relevance.
• Ad creatives (static, video, and copy) focusing on speed and convenience—our “fast approval process” is the only USP to highlight.
• Ongoing bid and budget optimisation, A/B tests, and weekly performance reports detailing installs, CPI, and next steps.
If you have experience scaling regulated verticals while staying compliant, tell me briefly how you’d tackle the no-finance-keywords constraint and share a recent CPI or ROAS win.
What I expect:
• Complete campaign setup in Google App Campaigns and Meta Ads Manager, including pixel/SDK installation and event tracking for installs and in-app conversions.
• Keyword, interest, and look-alike strategies that skirt restricted finance terms yet maintain relevance.
• Ad creatives (static, video, and copy) focusing on speed and convenience—our “fast approval process” is the only USP to highlight.
• Ongoing bid and budget optimisation, A/B tests, and weekly performance reports detailing installs, CPI, and next steps.
If you have experience scaling regulated verticals while staying compliant, tell me briefly how you’d tackle the no-finance-keywords constraint and share a recent CPI or ROAS win.