Run Google Ads for a SaaS Business Software
Budget: $250 – $750 USD
Sprwt.io is a B2B SaaS platform built for meal prep companies and catering businesses. We help food operators streamline operations, increase efficiency, and scale through software.
We are launching two separate Google Ads campaigns:
Meal Prep Companies
Catering Businesses
Our primary KPI is Booked Demos (qualified leads only).
Role Overview
We are looking for a results-driven Google Ads Manager with proven experience running paid search for B2B SaaS companies. Your job is simple: generate high-quality demo bookings at an efficient cost per acquisition.
This is not an awareness campaign. We are focused on intent-driven traffic and conversions.
Responsibilities
Build and manage two separate Google Ads campaigns (Meal Prep + Catering verticals)
Conduct keyword research targeting high-intent B2B search terms
Write compelling ad copy tailored to operators and decision-makers
Optimize landing page alignment and conversion flow
Set up and manage conversion tracking (Google Tag, GA4, etc.)
Ongoing bid strategy optimization
A/B test ad copy and landing page messaging
Reduce cost per booked demo over time
Weekly reporting on:
CPL
Cost per booked demo
Conversion rate
Search terms
ROAS assumptions
Requirements (Mandatory)
Proven experience managing Google Ads for B2B SaaS
Experience optimizing specifically for demo bookings (not just lead forms)
3 references we can contact to confirm performance
Experience lowering CAC over time
Strong understanding of conversion tracking and attribution
Ability to show past campaign performance metrics
Nice to Have
Experience marketing to restaurant, catering, or meal prep businesses
Experience in niche vertical SaaS markets
Experience scaling from $X to $XX in ad spend profitably
Landing page CRO experience
Compensation
Flat monthly management fee OR performance-based hybrid model (open to discussion)
Long-term opportunity if KPIs are consistently met
To Apply, Please Include:
Examples of B2B SaaS campaigns you’ve run
Average CPL and CPA from those campaigns
Monthly budgets managed
Strategy you would use to generate demo bookings for Sprwt
3 references with contact info
We are launching two separate Google Ads campaigns:
Meal Prep Companies
Catering Businesses
Our primary KPI is Booked Demos (qualified leads only).
Role Overview
We are looking for a results-driven Google Ads Manager with proven experience running paid search for B2B SaaS companies. Your job is simple: generate high-quality demo bookings at an efficient cost per acquisition.
This is not an awareness campaign. We are focused on intent-driven traffic and conversions.
Responsibilities
Build and manage two separate Google Ads campaigns (Meal Prep + Catering verticals)
Conduct keyword research targeting high-intent B2B search terms
Write compelling ad copy tailored to operators and decision-makers
Optimize landing page alignment and conversion flow
Set up and manage conversion tracking (Google Tag, GA4, etc.)
Ongoing bid strategy optimization
A/B test ad copy and landing page messaging
Reduce cost per booked demo over time
Weekly reporting on:
CPL
Cost per booked demo
Conversion rate
Search terms
ROAS assumptions
Requirements (Mandatory)
Proven experience managing Google Ads for B2B SaaS
Experience optimizing specifically for demo bookings (not just lead forms)
3 references we can contact to confirm performance
Experience lowering CAC over time
Strong understanding of conversion tracking and attribution
Ability to show past campaign performance metrics
Nice to Have
Experience marketing to restaurant, catering, or meal prep businesses
Experience in niche vertical SaaS markets
Experience scaling from $X to $XX in ad spend profitably
Landing page CRO experience
Compensation
Flat monthly management fee OR performance-based hybrid model (open to discussion)
Long-term opportunity if KPIs are consistently met
To Apply, Please Include:
Examples of B2B SaaS campaigns you’ve run
Average CPL and CPA from those campaigns
Monthly budgets managed
Strategy you would use to generate demo bookings for Sprwt
3 references with contact info