Roofing Leads Google Ads Setup
Budget: $250 – $750 USD
I need a full Google Ads build geared toward one thing—steady, qualified roofing leads. The account must speak to both residential and commercial prospects, separating them cleanly so ad copy, keywords, and extensions feel tailored to each audience. I will supply the exact states and regions to target; you handle the location exclusions, radius refinements, and bid adjustments to keep spend tight.
Scope
• Create a fresh Search campaign structure with ad groups for residential and commercial intents.
• Research and layer in high-intent keywords, match types, and negatives to filter out DIY or job-seeker traffic.
• Write compelling, policy-compliant text ads and responsive search ads that highlight our financing options, emergency service, and free inspections.
• Build out call, location, and lead-form extensions so prospects can reach us in one tap.
• Set up conversion tracking for calls, form submissions, and on-site bookings through Google Tag Manager and GA4.
• Provide a clear launch checklist and a 14-day optimization plan covering bids, search term pruning, and ad copy tests.
Acceptance Criteria
1. Campaign passes Google Ads policy check and goes live without disapprovals.
2. Conversions track correctly in the account and Analytics.
3. Separate performance reports for residential vs. commercial segments are available in the dashboard.
Once everything is ready, I’ll review the build in preview mode. When approved, you can push it live and monitor the first week’s performance, sending me a brief summary with recommended tweaks.
Scope
• Create a fresh Search campaign structure with ad groups for residential and commercial intents.
• Research and layer in high-intent keywords, match types, and negatives to filter out DIY or job-seeker traffic.
• Write compelling, policy-compliant text ads and responsive search ads that highlight our financing options, emergency service, and free inspections.
• Build out call, location, and lead-form extensions so prospects can reach us in one tap.
• Set up conversion tracking for calls, form submissions, and on-site bookings through Google Tag Manager and GA4.
• Provide a clear launch checklist and a 14-day optimization plan covering bids, search term pruning, and ad copy tests.
Acceptance Criteria
1. Campaign passes Google Ads policy check and goes live without disapprovals.
2. Conversions track correctly in the account and Analytics.
3. Separate performance reports for residential vs. commercial segments are available in the dashboard.
Once everything is ready, I’ll review the build in preview mode. When approved, you can push it live and monitor the first week’s performance, sending me a brief summary with recommended tweaks.