Revenue Measurement System Setup
Budget: $25 – $50 USD
My goal is to see, in one place, exactly which clicks, campaigns, and touch-points generate revenue. I already use Google Analytics 4 as the central platform, so the engagement begins with configuring a clean GA4 property, linking it to Google Ads, and pushing every relevant event through the data layer.
Please structure the implementation so the following conversion goals surface clearly in GA4 and can be imported as Google Ads conversions:
• Form submissions
• Product purchases
• Newsletter sign-ups
From there, I need a full sales-funnel analysis that follows each user from first ad impression to final purchase (and any post-purchase upsell), complete with audience segmentation and attribution modeling that compares last-click, data-driven, and custom multi-touch approaches.
Key tasks I expect you to handle:
– Configure custom events, parameters, and enhanced eCommerce where needed.
– Build audiences for remarketing and look-alike expansion inside Google Ads.
– Verify tagging with GTM or gtag.js, ensuring data consistency across web, app, and ad platforms.
– Design a reporting workspace or Looker Studio dashboard that surfaces revenue, ROAS, and funnel drop-off at a glance.
– Provide clear documentation so my team can maintain and iterate on the setup.
Acceptance criteria:
1. GA4 real-time debug confirms all three goals fire with correct values and parameters.
2. Google Ads imports conversions, attributing spend to revenue without mismatched totals.
3. Funnel report shows stage-to-stage conversion rates and identifies the highest-value acquisition channels.
4. A walkthrough recording or live session hands off the account structure, tagging map, and dashboard.
When you respond, include a brief outline of the tools and methods you normally use for GA4 + Google Ads tracking, links or screenshots from two comparable projects, and an estimated timeline for each milestone (tagging, QA, dashboard). I’m ready to get started as soon as we lock the scope.
Please structure the implementation so the following conversion goals surface clearly in GA4 and can be imported as Google Ads conversions:
• Form submissions
• Product purchases
• Newsletter sign-ups
From there, I need a full sales-funnel analysis that follows each user from first ad impression to final purchase (and any post-purchase upsell), complete with audience segmentation and attribution modeling that compares last-click, data-driven, and custom multi-touch approaches.
Key tasks I expect you to handle:
– Configure custom events, parameters, and enhanced eCommerce where needed.
– Build audiences for remarketing and look-alike expansion inside Google Ads.
– Verify tagging with GTM or gtag.js, ensuring data consistency across web, app, and ad platforms.
– Design a reporting workspace or Looker Studio dashboard that surfaces revenue, ROAS, and funnel drop-off at a glance.
– Provide clear documentation so my team can maintain and iterate on the setup.
Acceptance criteria:
1. GA4 real-time debug confirms all three goals fire with correct values and parameters.
2. Google Ads imports conversions, attributing spend to revenue without mismatched totals.
3. Funnel report shows stage-to-stage conversion rates and identifies the highest-value acquisition channels.
4. A walkthrough recording or live session hands off the account structure, tagging map, and dashboard.
When you respond, include a brief outline of the tools and methods you normally use for GA4 + Google Ads tracking, links or screenshots from two comparable projects, and an estimated timeline for each milestone (tagging, QA, dashboard). I’m ready to get started as soon as we lock the scope.