Revamp Local Lead-Gen Google Ads Campaign
Budget: $10 – $30 AUD
My current Google Ads account has been limping along for months with Quality Scores stuck at 1-2/10, CPCs that keep climbing, and—most importantly—very few inbound calls. I need a certified Google Ads specialist who has already turned around local lead-gen campaigns to step in, audit every corner of the account, and advise whether it’s smarter to fix what exists or rebuild from scratch.
Scope in plain English
• Deep dive audit: keywords, match types, negative lists, ad copy, extensions, bidding strategy, location settings, and the existing (broken) conversion setup.
• One-service focus: the campaign will target property repairs only, so all ad groups, keywords, and extensions should revolve around that service.
• Lead goal: phone calls. If you feel a simple form is worth keeping, fine—but rock-solid call tracking is non-negotiable.
• Action plan: after the audit, tell me straight—patch it or rebuild. Then carry out the recommended route.
• Clean hand-off: naming conventions, negative-keyword logic, and a short loom walkthrough so I can manage bids and budgets myself without wrecking your work.
What I’m looking for
• Google Ads certification (ideally the current Search badge).
• Proven wins in local service or trades niches—show me one or two real before/after snapshots (impressions, CPC, CPL, call volume).
• A fixed price covering audit + rebuild/repair; any future optimisation can be scoped later if needed.
Acceptance criteria
1. Accurate conversion tracking for phone calls (test recordings or call count proof).
2. Quality Scores lifted above 6/10 on core keywords within the first optimisation cycle.
3. CPC reduced and at least a 3× increase in qualified call volume compared with the last 30-day baseline.
If you know how to squeeze every drop of value out of small-volume search terms and can hand back an account I can confidently run, let’s get started.
Scope in plain English
• Deep dive audit: keywords, match types, negative lists, ad copy, extensions, bidding strategy, location settings, and the existing (broken) conversion setup.
• One-service focus: the campaign will target property repairs only, so all ad groups, keywords, and extensions should revolve around that service.
• Lead goal: phone calls. If you feel a simple form is worth keeping, fine—but rock-solid call tracking is non-negotiable.
• Action plan: after the audit, tell me straight—patch it or rebuild. Then carry out the recommended route.
• Clean hand-off: naming conventions, negative-keyword logic, and a short loom walkthrough so I can manage bids and budgets myself without wrecking your work.
What I’m looking for
• Google Ads certification (ideally the current Search badge).
• Proven wins in local service or trades niches—show me one or two real before/after snapshots (impressions, CPC, CPL, call volume).
• A fixed price covering audit + rebuild/repair; any future optimisation can be scoped later if needed.
Acceptance criteria
1. Accurate conversion tracking for phone calls (test recordings or call count proof).
2. Quality Scores lifted above 6/10 on core keywords within the first optimisation cycle.
3. CPC reduced and at least a 3× increase in qualified call volume compared with the last 30-day baseline.
If you know how to squeeze every drop of value out of small-volume search terms and can hand back an account I can confidently run, let’s get started.