Restore Google Ads Performance

Job ID: 40218576

Budget: $30 – $250 USD

My health-related Google Ads campaign was thriving until last month; now the traffic is ice-cold and conversions have virtually stopped. The conversion rate is the metric hurting the most, even though impressions and clicks haven’t collapsed entirely. During the same period I rebuilt the landing pages from the ground up and shifted both the target audience and keywords, so there are several moving parts that could explain the slowdown.

I need a deep diagnostic of the entire account—ad groups, assets, bidding, audiences, conversion tracking, and policy compliance—followed by concrete fixes. Because the offer sits under Google’s “health in personalized advertising” rules, it looks as if the campaign was limited or disapproved, and I can’t move forward until an appeal is filed correctly. Your task is to trace the exact cause, tune the setup, produce compliant copy if required, and submit a well-argued appeal through Google Ads support on my behalf.

Deliverables I expect:
• A concise report that pinpoints the bottlenecks and maps them to account, landing-page, or policy issues.
• Implementation (or clear step-by-step instructions) of the recommended changes inside Google Ads, Google Tag Manager, and Analytics so conversions are tracked and optimized accurately.
• The completed appeal form sent to Google, with all supporting evidence attached.
• A final check-in once Google responds, confirming the campaign is running at normal volume again or detailing next steps.

If you know your way around Google Ads Editor, policy documentation, and data-driven CRO, I’ll supply full account access and the new site URLs so you can get started right away.