Remote Paid Advertising Manager for Multi-Platform Performance Marketing
Budget: $70 – $120 USD
Project Description
We are looking for an experienced Paid Advertising Manager to support multi-platform performance marketing for an eCommerce and distribution business in the performance automotive parts and accessories industry.
This is a remote hourly freelance project for an independent contractor. The project is suitable for a long-term collaboration, with workload and weekly hours agreed through Freelancer based on campaign volume, budget, and business priorities.
Some overlap with U.S. business hours is preferred for campaign reviews, reporting, and coordination, but this is a remote freelance engagement and not an on-site employment role.
All communication, project coordination, file sharing, time tracking, invoicing, and payment must remain on Freelancer.com.
Project Overview
The selected freelancer will help build, manage, optimize, and scale paid advertising campaigns across multiple platforms.
The main goal is to improve revenue, ROAS, campaign efficiency, audience quality, and full-funnel performance across paid media channels.
We are looking for someone who is hands-on, analytical, performance-driven, and comfortable managing campaigns across platforms such as Google Ads, Meta Ads, Amazon Ads, TikTok Ads, Pinterest Ads, and other emerging paid channels.
Main Responsibilities
1. Paid Media Strategy & Campaign Management
You will help plan, build, manage, and optimize paid advertising campaigns across multiple platforms.
This may include:
Google Ads
Meta Ads
Amazon Ads
TikTok Ads
Pinterest Ads
Display advertising
Other relevant paid acquisition channels
You should be able to manage campaigns from setup to optimization, including structure, targeting, budgets, creative testing, bid adjustments, and performance analysis.
2. Campaign Optimization & Scaling
You will monitor campaign performance and make ongoing improvements to increase efficiency and revenue impact.
Responsibilities may include:
Optimizing bids, budgets, targeting, placements, and creatives
Improving ROAS, CPA, CTR, conversion rate, and campaign quality
Identifying underperforming campaigns
Recommending where to scale, pause, restructure, or test
Improving campaign structure across different platforms
Connecting paid media performance with business outcomes
The focus is not only running ads, but building a scalable paid media system that can support profitable growth.
3. Audience Research & Targeting
You will research and refine audience strategies across paid platforms.
This may include identifying customer segments, interest groups, retargeting opportunities, lookalike audiences, product-based audiences, and full-funnel targeting structures.
You should be able to improve audience quality and reduce wasted spend through better segmentation, testing, and performance review.
4. Creative Testing & Collaboration
You will work with creative, marketing, and content contributors to improve ad performance.
This may include:
Recommending ad creative concepts
Reviewing ad copy and messaging
Testing different formats and angles
Identifying high-performing creative patterns
Providing feedback based on performance data
Coordinating creative requirements for campaigns
You do not need to be a graphic designer, but you should understand how creative quality affects paid media performance.
5. Reporting & Performance Insights
You will provide clear reporting and actionable recommendations based on campaign data.
Reports should cover key paid media metrics such as:
ROAS
CPA
CTR
CPC
CPM
Conversion rate
Revenue
Cost efficiency
Campaign performance by platform
Audience and creative performance
The goal is to turn campaign data into clear decisions, not just provide basic reporting.
6. A/B Testing & Experimentation
You will help plan and run tests across campaigns, audiences, messaging, creatives, and landing pages.
This may include:
Ad copy testing
Creative testing
Audience testing
Landing page testing
Budget allocation testing
Platform comparison testing
You should be comfortable using test results to improve campaign performance over time.
7. Compliance & Ethical Advertising
All advertising work must follow applicable laws, advertising platform policies, privacy requirements, and ethical marketing standards.
We are not looking for spam, fake engagement, misleading ads, unauthorized account activity, prohibited advertising tactics, or any method that violates platform rules.
Expected Working Rhythm
The project will follow a performance-focused workflow.
Daily or Near-Daily
Monitor campaign performance
Review spend, conversions, and key efficiency metrics
Adjust bids, budgets, targeting, and creatives where needed
Identify urgent issues or optimization opportunities
Weekly
Analyze performance across platforms
Optimize active campaigns
Review creative and audience performance
Recommend budget adjustments
Provide campaign optimization updates
Monthly
Prepare performance reports
Review ROAS, CPA, revenue, and conversion trends
Recommend scaling strategies
Identify new testing opportunities
Plan campaign improvements for the next cycle
The exact cadence, weekly workload, and reporting format will be agreed through Freelancer after the project is awarded.
Expected Deliverables
The selected freelancer may be responsible for:
Paid media campaign setup
Campaign optimization updates
Weekly performance summaries
Monthly paid media performance reports
ROAS, CPA, CTR, conversion, and revenue analysis
Audience research and targeting recommendations
Creative testing recommendations
Budget allocation recommendations
Multi-platform scaling strategy
Performance improvement roadmap
A/B testing plan and results summary
Success Metrics
Success will be evaluated based on agreed project goals, which may include:
Improved ROAS
Reduced CPA
Higher CTR and engagement
Better conversion quality
Improved audience targeting
More efficient budget allocation
Increased revenue from paid channels
Stronger campaign reporting and optimization process
Scalable multi-channel paid advertising system
Experience We Are Looking For
Please apply if you have:
2+ years of experience managing paid advertising campaigns
Strong hands-on experience with Google Ads and Meta Ads
Experience managing campaigns across multiple platforms
Strong analytical and data-driven decision-making skills
Experience with A/B testing and campaign optimization
Ability to manage advertising budgets responsibly
Experience reviewing ROAS, CPA, CTR, conversions, and revenue metrics
Strong communication and project management skills
Experience working remotely with marketing, creative, or analytics teams
Nice to Have
The following experience is helpful but not required:
Google Ads certification
Experience with Amazon Ads
Experience with TikTok Ads
Experience with Pinterest Ads
Experience in eCommerce or performance marketing
Experience with GA4
Experience with attribution or tracking tools
Understanding of SEO and organic traffic integration
Experience in automotive, retail, aftermarket, or distribution businesses
Tools & Platforms
Relevant tools may include:
Google Ads
Meta Ads Manager
TikTok Ads Manager
Amazon Ads
Pinterest Ads
Google Analytics 4
Tracking and attribution tools
Google Workspace
Notion or similar project documentation tools
Access to advertising accounts, analytics tools, dashboards, campaign data, revenue data, or internal documents will only be provided after the project is awarded through Freelancer and after any required confidentiality or permission steps are completed.
Collaboration
You may work with:
Marketing team
Creative contributors
Analytics team
Growth or marketing leadership
Other approved contractors or agencies
This is a freelance project, so the selected freelancer will provide campaign management, optimization, reporting, and recommendations for agreed workstreams. The engagement does not create an employee, full-time staff, or on-site employment relationship.
Compensation
This is an hourly Freelancer project.
The suggested range is:
USD $70–$120/hour
The final hourly rate will depend on experience, platform expertise, campaign ownership level, and agreed scope.
Performance-based bonuses may be considered for clearly defined results such as ROAS improvement, revenue growth, CPA reduction, or campaign efficiency improvements. Any bonus or additional payment must be agreed and processed through Freelancer.
How to Apply
Please submit your proposal through Freelancer and include:
A short introduction
Your paid advertising experience
Platforms you have managed, especially Google Ads, Meta Ads, Amazon Ads, TikTok Ads, or Pinterest Ads
Examples of campaign results you have improved, such as ROAS, CPA, CTR, conversions, or revenue
Your experience with eCommerce or performance marketing
Your experience with GA4, tracking, attribution, or reporting tools
Your preferred hourly rate
Your weekly availability
Any relevant automotive, retail, or distribution industry experience
We are looking for a long-term remote freelance collaborator who can help improve paid media performance, scale campaigns efficiently, and turn advertising data into measurable business growth.
We are looking for an experienced Paid Advertising Manager to support multi-platform performance marketing for an eCommerce and distribution business in the performance automotive parts and accessories industry.
This is a remote hourly freelance project for an independent contractor. The project is suitable for a long-term collaboration, with workload and weekly hours agreed through Freelancer based on campaign volume, budget, and business priorities.
Some overlap with U.S. business hours is preferred for campaign reviews, reporting, and coordination, but this is a remote freelance engagement and not an on-site employment role.
All communication, project coordination, file sharing, time tracking, invoicing, and payment must remain on Freelancer.com.
Project Overview
The selected freelancer will help build, manage, optimize, and scale paid advertising campaigns across multiple platforms.
The main goal is to improve revenue, ROAS, campaign efficiency, audience quality, and full-funnel performance across paid media channels.
We are looking for someone who is hands-on, analytical, performance-driven, and comfortable managing campaigns across platforms such as Google Ads, Meta Ads, Amazon Ads, TikTok Ads, Pinterest Ads, and other emerging paid channels.
Main Responsibilities
1. Paid Media Strategy & Campaign Management
You will help plan, build, manage, and optimize paid advertising campaigns across multiple platforms.
This may include:
Google Ads
Meta Ads
Amazon Ads
TikTok Ads
Pinterest Ads
Display advertising
Other relevant paid acquisition channels
You should be able to manage campaigns from setup to optimization, including structure, targeting, budgets, creative testing, bid adjustments, and performance analysis.
2. Campaign Optimization & Scaling
You will monitor campaign performance and make ongoing improvements to increase efficiency and revenue impact.
Responsibilities may include:
Optimizing bids, budgets, targeting, placements, and creatives
Improving ROAS, CPA, CTR, conversion rate, and campaign quality
Identifying underperforming campaigns
Recommending where to scale, pause, restructure, or test
Improving campaign structure across different platforms
Connecting paid media performance with business outcomes
The focus is not only running ads, but building a scalable paid media system that can support profitable growth.
3. Audience Research & Targeting
You will research and refine audience strategies across paid platforms.
This may include identifying customer segments, interest groups, retargeting opportunities, lookalike audiences, product-based audiences, and full-funnel targeting structures.
You should be able to improve audience quality and reduce wasted spend through better segmentation, testing, and performance review.
4. Creative Testing & Collaboration
You will work with creative, marketing, and content contributors to improve ad performance.
This may include:
Recommending ad creative concepts
Reviewing ad copy and messaging
Testing different formats and angles
Identifying high-performing creative patterns
Providing feedback based on performance data
Coordinating creative requirements for campaigns
You do not need to be a graphic designer, but you should understand how creative quality affects paid media performance.
5. Reporting & Performance Insights
You will provide clear reporting and actionable recommendations based on campaign data.
Reports should cover key paid media metrics such as:
ROAS
CPA
CTR
CPC
CPM
Conversion rate
Revenue
Cost efficiency
Campaign performance by platform
Audience and creative performance
The goal is to turn campaign data into clear decisions, not just provide basic reporting.
6. A/B Testing & Experimentation
You will help plan and run tests across campaigns, audiences, messaging, creatives, and landing pages.
This may include:
Ad copy testing
Creative testing
Audience testing
Landing page testing
Budget allocation testing
Platform comparison testing
You should be comfortable using test results to improve campaign performance over time.
7. Compliance & Ethical Advertising
All advertising work must follow applicable laws, advertising platform policies, privacy requirements, and ethical marketing standards.
We are not looking for spam, fake engagement, misleading ads, unauthorized account activity, prohibited advertising tactics, or any method that violates platform rules.
Expected Working Rhythm
The project will follow a performance-focused workflow.
Daily or Near-Daily
Monitor campaign performance
Review spend, conversions, and key efficiency metrics
Adjust bids, budgets, targeting, and creatives where needed
Identify urgent issues or optimization opportunities
Weekly
Analyze performance across platforms
Optimize active campaigns
Review creative and audience performance
Recommend budget adjustments
Provide campaign optimization updates
Monthly
Prepare performance reports
Review ROAS, CPA, revenue, and conversion trends
Recommend scaling strategies
Identify new testing opportunities
Plan campaign improvements for the next cycle
The exact cadence, weekly workload, and reporting format will be agreed through Freelancer after the project is awarded.
Expected Deliverables
The selected freelancer may be responsible for:
Paid media campaign setup
Campaign optimization updates
Weekly performance summaries
Monthly paid media performance reports
ROAS, CPA, CTR, conversion, and revenue analysis
Audience research and targeting recommendations
Creative testing recommendations
Budget allocation recommendations
Multi-platform scaling strategy
Performance improvement roadmap
A/B testing plan and results summary
Success Metrics
Success will be evaluated based on agreed project goals, which may include:
Improved ROAS
Reduced CPA
Higher CTR and engagement
Better conversion quality
Improved audience targeting
More efficient budget allocation
Increased revenue from paid channels
Stronger campaign reporting and optimization process
Scalable multi-channel paid advertising system
Experience We Are Looking For
Please apply if you have:
2+ years of experience managing paid advertising campaigns
Strong hands-on experience with Google Ads and Meta Ads
Experience managing campaigns across multiple platforms
Strong analytical and data-driven decision-making skills
Experience with A/B testing and campaign optimization
Ability to manage advertising budgets responsibly
Experience reviewing ROAS, CPA, CTR, conversions, and revenue metrics
Strong communication and project management skills
Experience working remotely with marketing, creative, or analytics teams
Nice to Have
The following experience is helpful but not required:
Google Ads certification
Experience with Amazon Ads
Experience with TikTok Ads
Experience with Pinterest Ads
Experience in eCommerce or performance marketing
Experience with GA4
Experience with attribution or tracking tools
Understanding of SEO and organic traffic integration
Experience in automotive, retail, aftermarket, or distribution businesses
Tools & Platforms
Relevant tools may include:
Google Ads
Meta Ads Manager
TikTok Ads Manager
Amazon Ads
Pinterest Ads
Google Analytics 4
Tracking and attribution tools
Google Workspace
Notion or similar project documentation tools
Access to advertising accounts, analytics tools, dashboards, campaign data, revenue data, or internal documents will only be provided after the project is awarded through Freelancer and after any required confidentiality or permission steps are completed.
Collaboration
You may work with:
Marketing team
Creative contributors
Analytics team
Growth or marketing leadership
Other approved contractors or agencies
This is a freelance project, so the selected freelancer will provide campaign management, optimization, reporting, and recommendations for agreed workstreams. The engagement does not create an employee, full-time staff, or on-site employment relationship.
Compensation
This is an hourly Freelancer project.
The suggested range is:
USD $70–$120/hour
The final hourly rate will depend on experience, platform expertise, campaign ownership level, and agreed scope.
Performance-based bonuses may be considered for clearly defined results such as ROAS improvement, revenue growth, CPA reduction, or campaign efficiency improvements. Any bonus or additional payment must be agreed and processed through Freelancer.
How to Apply
Please submit your proposal through Freelancer and include:
A short introduction
Your paid advertising experience
Platforms you have managed, especially Google Ads, Meta Ads, Amazon Ads, TikTok Ads, or Pinterest Ads
Examples of campaign results you have improved, such as ROAS, CPA, CTR, conversions, or revenue
Your experience with eCommerce or performance marketing
Your experience with GA4, tracking, attribution, or reporting tools
Your preferred hourly rate
Your weekly availability
Any relevant automotive, retail, or distribution industry experience
We are looking for a long-term remote freelance collaborator who can help improve paid media performance, scale campaigns efficiently, and turn advertising data into measurable business growth.