Remote Paid Advertising Manager for Google Ads, Facebook Ads & Performance Marketing

Job ID: 40433421

Budget: $70 – $120 USD

Project Description

We are looking for an experienced Paid Advertising Manager to help set up, manage, optimize, and scale paid advertising campaigns for an eCommerce and distribution business in the performance automotive parts and accessories industry.

This is a remote hourly freelance project for a long-term collaboration. Weekly workload will be agreed through Freelancer based on campaign volume, advertising budget, and business priorities.

Some overlap with U.S. business hours is preferred for campaign reviews, reporting, and coordination.

All communication, coordination, file sharing, time tracking, invoicing, and payment must remain on Freelancer.com.

Important Account and Billing Requirement

We currently do not have active Google Ads or Meta/Facebook Ads accounts.

We are open to either option: the freelancer can help us set up new advertising accounts, or manage campaigns through their own approved professional advertising account structure.

Advertising spend can be paid either through our payment method or through the freelancer’s advertising account/payment method, as long as the billing arrangement is clearly discussed and agreed in advance through Freelancer.

Full transparency is required. We must be able to review campaign spend, budget usage, invoices or spend records, campaign performance, and all costs related to the advertising work.

We do not accept hidden spend, unclear billing, unauthorized account activity, fake traffic, cloaking, misleading ads, prohibited tactics, or any method that violates advertising platform policies.

Scope of Work

The selected freelancer will help plan, build, manage, optimize, and scale paid advertising campaigns across platforms such as Google Ads, Meta/Facebook Ads, Instagram Ads, Amazon Ads, TikTok Ads, Pinterest Ads, Display advertising, or other relevant paid channels.

Main responsibilities may include:

Campaign setup and structure.
Keyword research and audience targeting.
Budget planning and spend monitoring.
Bid, budget, placement, and creative optimization.
Retargeting and funnel re-engagement.
A/B testing for ads, audiences, creatives, and landing pages.
Creative direction and ad copy recommendations.
Performance reporting and actionable insights.
ROAS, CPA, CTR, conversion, revenue, and cost-efficiency analysis.
Scaling recommendations and performance improvement roadmap.

The focus is not only running ads, but building a scalable paid media system that supports profitable growth.

Expected Working Rhythm

Daily or near-daily work may include campaign monitoring, spend review, conversion review, budget pacing, urgent issue detection, and optimization updates.

Weekly work may include campaign analysis, optimization recommendations, creative and audience review, budget adjustment suggestions, and performance summaries.

Monthly work may include full performance reports, ROAS and CPA review, revenue and conversion trend analysis, scaling recommendations, testing plans, and campaign improvement strategy.

The exact cadence, workload, and reporting format will be agreed through Freelancer after the project is awarded.

Success Metrics

Success will be evaluated based on agreed project goals, which may include improved ROAS, reduced CPA, higher CTR, better conversion quality, improved audience targeting, efficient budget allocation, increased revenue from paid channels, stronger reporting, and transparent advertising spend management.

Experience We Are Looking For

Please apply if you have:

3+ years of paid advertising experience.
Strong hands-on experience with Google Ads and Meta/Facebook Ads.
Experience managing campaigns across multiple paid platforms.
Strong analytical and data-driven decision-making skills.
Experience with A/B testing and campaign optimization.
Ability to manage advertising budgets responsibly.
Experience reviewing ROAS, CPA, CTR, conversions, and revenue metrics.
Strong communication and remote project management skills.

Nice to have:

Google Ads certification.
Experience with Amazon Ads, TikTok Ads, or Pinterest Ads.
Experience in eCommerce or performance marketing.
Experience with GA4, tracking, attribution, or reporting tools.
Experience in automotive, retail, aftermarket, or distribution businesses.

Tools and Platforms

Relevant tools may include Google Ads, Meta Ads Manager, Facebook Ads Manager, TikTok Ads Manager, Amazon Ads, Pinterest Ads, Google Analytics 4, tracking and attribution tools, Google Workspace, and project documentation tools.

Access to advertising accounts, analytics tools, dashboards, campaign data, revenue data, or internal documents will only be provided after the project is awarded through Freelancer and after any required confidentiality or permission steps are completed.

Compliance

All advertising work must follow applicable laws, advertising platform policies, privacy requirements, and ethical marketing standards.

We are not looking for spam, fake engagement, misleading ads, unauthorized account activity, prohibited tactics, cloaking, hidden redirects, account abuse, or any method that violates platform rules.

Compensation

This is an hourly Freelancer project.

Suggested hourly range: USD $70–$120/hour.

The final rate will depend on experience, platform expertise, campaign ownership level, and agreed scope.

Any bonus, reimbursement, advertising spend arrangement, or additional payment must be clearly agreed and processed through Freelancer.

How to Apply

Please submit your proposal through Freelancer and include:

A short introduction.
Your paid advertising experience.
Platforms you have managed, especially Google Ads and Meta/Facebook Ads.
Examples of campaign results you improved, such as ROAS, CPA, CTR, conversions, or revenue.
Your experience with eCommerce or performance marketing.
Your experience with GA4, tracking, attribution, or reporting tools.
Your preferred hourly rate.
Your weekly availability.
Any relevant automotive, retail, or distribution industry experience.

Please also answer these questions:

We currently do not have active Google Ads or Meta/Facebook Ads accounts. How would you handle account setup or campaign management in this situation?

Are you able to manage campaigns through your own approved advertising account structure if needed?

If advertising spend is paid through your account or payment method, how will you provide transparency on spend, invoices, billing records, campaign performance, and budget control?

How do you ensure all campaigns follow Google, Meta, and other advertising platform policies?

We are looking for a long-term remote freelance collaborator who can help improve paid media performance, scale campaigns efficiently, and turn advertising data into measurable business growth.