Remote Digital Marketing Manager for Google Ads, Meta Ads, SEO & CRO

Job ID: 40438797

Budget: $60 – $120 USD

Project Description

We are looking for an experienced Remote Digital Marketing Manager to support digital acquisition, paid media performance, SEO, CRO, reporting, and contractor coordination for a performance automotive parts and accessories business.

This is a remote freelance hourly project for an independent contractor. We are looking for a long-term collaborator who can support both strategy and hands-on execution across Google Ads, Meta Ads, SEO, conversion optimization, and performance reporting.

Global candidates are welcome. Some overlap with U.S. business hours, especially EST or CST, is preferred for reviews, reporting, and coordination. All communication, file sharing, project coordination, invoicing, and payment must remain on Freelancer.com.

What You Will Do

You will help improve digital acquisition performance across paid and organic channels and support a more coordinated, measurable, and efficient marketing system.

Main Responsibilities
Manage, optimize, and scale Google Ads campaigns
Manage and improve Meta Ads campaigns across Facebook and Instagram
Support SEO strategy and execution oversight
Identify and recommend CRO / landing page improvements
Connect paid media, SEO, and CRO into one coordinated acquisition system
Provide clear reporting across performance metrics such as CAC, ROAS, CPL, conversion rate, lead quality, and revenue impact
Coordinate with approved external contributors such as SEO specialists, designers, developers, agencies, or other contractors when needed
Typical Scope of Work

This may include:

Campaign structure review and optimization
Keyword and audience strategy
Budget allocation recommendations
Ad copy and creative testing recommendations
Retargeting strategy
Landing page and funnel review
Conversion tracking review
SEO opportunity review
Technical and on-page SEO coordination
CRO opportunity identification
A/B testing recommendations
Performance reporting and actionable recommendations
Contractor brief preparation, deliverable review, and feedback coordination
Working Rhythm
Daily or Near-Daily
Monitor campaign performance
Review CAC, ROAS, CPL, conversion rate, and other KPIs
Identify urgent issues
Make optimization recommendations or updates
Coordinate active workstreams where needed
Weekly
Analyze trends across Google Ads, Meta Ads, SEO, and CRO
Optimize campaigns and landing pages
Review contractor deliverables
Recommend budget, targeting, creative, or SEO adjustments
Provide a weekly performance update through Freelancer
Monthly
Prepare a strategic performance report
Review acquisition efficiency by channel
Recommend budget shifts and scaling opportunities
Update SEO, paid media, and CRO priorities
Recommend new tests and improvements
Expected Deliverables
Google Ads optimization updates
Meta Ads optimization updates
SEO strategy recommendations
CRO and landing page recommendations
Weekly performance reports
Monthly strategic reports
Dashboard tracking
CAC, ROAS, CPL, conversion, and revenue analysis
Budget and scaling recommendations
Contractor coordination notes
Testing roadmap
Actionable growth recommendations
What We Are Looking For

Please apply if you have:

2+ years of experience in digital marketing, paid media, SEO, performance marketing, or acquisition strategy
Strong hands-on experience with Google Ads
Strong hands-on experience with Meta Ads
Solid understanding of SEO strategy and execution
Practical experience with CRO and landing page optimization
Experience managing multiple campaigns or acquisition workstreams
Experience reviewing CAC, ROAS, CPL, conversion rate, and revenue-related metrics
Ability to turn performance data into clear recommendations
Experience coordinating contractors, specialists, agencies, or other contributors
Strong communication and remote coordination skills
Ability to work independently in a freelance environment
Nice to Have
Experience in eCommerce or distribution
Experience in automotive, aftermarket, performance parts, retail, B2B, or B2C
Experience in competitive or regulated industries
Experience with multi-brand or portfolio marketing
Strong understanding of attribution
Experience with Looker Studio, Hotjar, Microsoft Clarity, or similar tools
Tools

Relevant tools may include:

Google Ads
Meta Ads Manager
Google Analytics 4
Google Search Console
Looker Studio
Ahrefs, SEMrush, or similar SEO tools
CRO / behavioral analytics tools
Landing page tools
Google Workspace
Notion
Freelancer tools

Access to accounts, dashboards, internal documents, or confidential business information will only be provided after the project is awarded and after any required confidentiality steps are completed.

Compliance

All work must follow applicable laws, platform rules, privacy requirements, confidentiality requirements, and ethical marketing standards.

Do not use spam, fake engagement, misleading ads, unauthorized account access, black-hat SEO, unauthorized scraping, or any tactic that violates platform rules.

All communication must remain within Freelancer.

Compensation

This is an hourly Freelancer project.

Suggested Rate: USD $60–$120/hour

Final rate depends on experience, seniority, paid media expertise, SEO knowledge, CRO ability, reporting quality, and agreed scope.

Performance-based incentives may be considered for clearly defined outcomes such as:

ROAS improvement
CAC reduction
CPL reduction
Conversion rate improvement
Lead quality improvement
Revenue growth
Successful channel scaling

Any bonus or expanded scope must be agreed and processed through Freelancer.

How to Apply

Please include:

A short introduction
Your Google Ads and Meta Ads experience
Your SEO and CRO experience
Examples of campaigns, brands, or acquisition systems you have managed
Results you have improved, such as CAC, ROAS, CPL, conversion rate, lead quality, or revenue
Your experience with GA4, Looker Studio, SEO tools, or dashboards
Your experience coordinating contractors, specialists, agencies, or external contributors
Your preferred hourly rate
Your weekly availability
Any relevant automotive, eCommerce, retail, distribution, B2B, or B2C experience

We are looking for a long-term remote freelance collaborator who can help improve paid media performance, SEO visibility, conversion efficiency, reporting clarity, and overall digital acquisition quality.