Real Estate Lead Gen Specialist

I need an experienced digital marketer who can turn my real-estate marketing spend into a steady flow of buyer enquiries. The primary goal is simple: increase qualified buyer leads. Google Ads will be your main battleground, yet I still expect you to keep SEO, Meta Ads, and specialised portals such as 99acres and MagicBricks working in concert so no opportunity is left untapped.

Here is what the day-to-day looks like

• Build and optimise full-funnel Google Ads campaigns for residential projects, including keyword research, ad copy, audience targeting, bid strategies, and remarketing.
• Track every click and call inside GA4, set up events, and translate those numbers into actionable insights.
• Continuously A/B test ad creatives, landing-page layouts, and CTAs to lower cost-per-lead and raise conversion rates.
• Keep our Google Business Profile up-to-date, leveraging Posts, Q&A and reviews to capture high-intent local traffic.
• Syndicate listings and promotions on 99acres, MagicBricks and similar portals, monitoring performance and reallocating budget where it makes sense.
• Tweak landing pages yourself when minor HTML/CSS edits are needed instead of waiting on a developer.

Success is measured weekly: the volume of qualified buyer leads, CPL trends, and uplift in on-site conversion rate. You will provide concise reports, explain the “why” behind the data, and suggest the next optimisation move.

Strong written and spoken English is important because you’ll be drafting ads, collaborating with my sales team, and sometimes jumping on quick calls.

If you thrive on data, enjoy squeezing every percentage out of a campaign, and know the real-estate audience inside out, let’s talk.