Real Estate Ad Campaign Optimizer
Budget: $8 – $15 USD
I’ve been running digital ads for our property business and can see plenty of untapped potential in both the campaign structure and the copy. I’m looking to hand the reins to someone who lives and breathes ad optimisation and can write sharp, native-sounding English that speaks to buyers, sellers, and investors alike.
Here’s what I need:
• A quick but thorough audit of our existing accounts, identifying wasted spend, missed keywords, and any tracking gaps.
• Fresh, conversion-focused copy for headlines, descriptions, and extensions that keeps compliance in mind yet feels human.
• Re-built or newly structured campaigns and ad sets—whether on Google, Facebook, Instagram, or a mix—so our budget flows toward the best-performing audiences.
• Clear benchmarks and weekly performance reports I can understand at a glance, highlighting CPA, CTR, and lead quality.
Our portfolio covers both new-build and resale residential listings, so prior real estate exposure will help you grasp the pain points and seasonality faster. Familiarity with Google Ads Editor, Facebook Ads Manager, and common tracking/tagging setups (GA4, GTM) is a plus.
Success looks like a leaner spend, stronger click-throughs, and a pipeline of qualified leads that keeps our sales team busy. If that sounds like your wheelhouse, let’s talk strategy and timelines.
Here’s what I need:
• A quick but thorough audit of our existing accounts, identifying wasted spend, missed keywords, and any tracking gaps.
• Fresh, conversion-focused copy for headlines, descriptions, and extensions that keeps compliance in mind yet feels human.
• Re-built or newly structured campaigns and ad sets—whether on Google, Facebook, Instagram, or a mix—so our budget flows toward the best-performing audiences.
• Clear benchmarks and weekly performance reports I can understand at a glance, highlighting CPA, CTR, and lead quality.
Our portfolio covers both new-build and resale residential listings, so prior real estate exposure will help you grasp the pain points and seasonality faster. Familiarity with Google Ads Editor, Facebook Ads Manager, and common tracking/tagging setups (GA4, GTM) is a plus.
Success looks like a leaner spend, stronger click-throughs, and a pipeline of qualified leads that keeps our sales team busy. If that sounds like your wheelhouse, let’s talk strategy and timelines.