Psychotherapy Google Ads Revamp
Budget: €250 – €350 EUR
I manage a psychotherapy practice that currently spends about €500 each month on Google Ads yet receives almost no calls or enquiries. Over the next six months I want to turn that spend into a steady flow of qualified leads.
Here is what I need help with right now:
• Audit and restructure the existing Google Ads account so that campaigns, ad groups and match types zero-in on the right search intent. Keyword research and tighter negative lists are essential because better targeting is my first priority.
• Write fresh, compelling ad copy (expanded text & responsive search) and select or suggest visuals for any display placements, with messaging that resonates with individuals seeking therapy.
• Optimise ad scheduling so ads appear when potential clients in the 18-25, 26-40, 41-60 and 60-plus brackets are most likely to search, keeping the individual-focused angle in mind.
• Build a six-month campaign calendar that outlines bid strategies, seasonal themes, expected spend and measurable milestones.
• Set up tracking (Google Analytics, conversion actions, call tracking) so we can see which keywords and ads actually generate enquiries.
• Provide a concise monthly report and recommendations so we can iterate quickly.
Success for me means a noticeable rise in booked consultations or phone calls within the first two months and a clear, data-driven pathway for the remainder of the six-month plan.
If you have proven results with psychotherapy or similar personal-service niches and are confident with Google Ads, Keyword Planner, and Analytics, I’d love to see how you would approach this.
Here is what I need help with right now:
• Audit and restructure the existing Google Ads account so that campaigns, ad groups and match types zero-in on the right search intent. Keyword research and tighter negative lists are essential because better targeting is my first priority.
• Write fresh, compelling ad copy (expanded text & responsive search) and select or suggest visuals for any display placements, with messaging that resonates with individuals seeking therapy.
• Optimise ad scheduling so ads appear when potential clients in the 18-25, 26-40, 41-60 and 60-plus brackets are most likely to search, keeping the individual-focused angle in mind.
• Build a six-month campaign calendar that outlines bid strategies, seasonal themes, expected spend and measurable milestones.
• Set up tracking (Google Analytics, conversion actions, call tracking) so we can see which keywords and ads actually generate enquiries.
• Provide a concise monthly report and recommendations so we can iterate quickly.
Success for me means a noticeable rise in booked consultations or phone calls within the first two months and a clear, data-driven pathway for the remainder of the six-month plan.
If you have proven results with psychotherapy or similar personal-service niches and are confident with Google Ads, Keyword Planner, and Analytics, I’d love to see how you would approach this.