Prepaid Google Ads Taxi Campaign
Budget: ₹600 – ₹1,500 INR
I need a complete Google Ads build-out for my taxi-services website, but under Google’s prepaid billing model so I can top-up funds and handle day-to-day tweaks myself once the launch is stable.
Primary objective
Generate more bookings from the site rather than simply boosting traffic or brand awareness.
Service mix & targeting
The account should highlight all three offers—airport transfers, local rides, and long-distance trips—each in its own tightly themed ad group. I’ll provide the list of specific cities to focus on; please configure geo-targets accordingly and exclude anything outside those areas to protect budget efficiency.
Scope of work
• Create or configure the prepaid Google Ads account, ensuring billing is set to manual payments only.
• Keyword research and match-type strategy centred on high-intent phrases (e.g., “airport taxi {city}”, “24/7 cab near me”).
• Compelling text ads, responsive search ads, and relevant extensions (call, location, sitelinks).
• Conversion tracking wired to my online booking form and phone-call events via Google Tag Manager.
• Initial negative keyword list plus written guidelines so I can expand it later.
• Brief hand-off document and a short screen-share walk-through covering how to pause, edit, and add campaigns myself.
Acceptance criteria
1. Ads go live under manual (prepay) billing without errors.
2. Conversions record accurately inside Google Ads and Google Analytics.
3. Campaign structure and naming follow best practice and match the three service tiers.
Please confirm the toolset you’ll use (GTM, GA4, Editor, etc.) and the estimated turnaround time from account access to launch.
Primary objective
Generate more bookings from the site rather than simply boosting traffic or brand awareness.
Service mix & targeting
The account should highlight all three offers—airport transfers, local rides, and long-distance trips—each in its own tightly themed ad group. I’ll provide the list of specific cities to focus on; please configure geo-targets accordingly and exclude anything outside those areas to protect budget efficiency.
Scope of work
• Create or configure the prepaid Google Ads account, ensuring billing is set to manual payments only.
• Keyword research and match-type strategy centred on high-intent phrases (e.g., “airport taxi {city}”, “24/7 cab near me”).
• Compelling text ads, responsive search ads, and relevant extensions (call, location, sitelinks).
• Conversion tracking wired to my online booking form and phone-call events via Google Tag Manager.
• Initial negative keyword list plus written guidelines so I can expand it later.
• Brief hand-off document and a short screen-share walk-through covering how to pause, edit, and add campaigns myself.
Acceptance criteria
1. Ads go live under manual (prepay) billing without errors.
2. Conversions record accurately inside Google Ads and Google Analytics.
3. Campaign structure and naming follow best practice and match the three service tiers.
Please confirm the toolset you’ll use (GTM, GA4, Editor, etc.) and the estimated turnaround time from account access to launch.