The role involves creating and managing mainly display ads on Google and Meta - Proven experience required!
Budget: $25 – $50 USD
I’m ready to launch a tightly-targeted display advertising push that speaks directly to professionals working within 1.5 km of my optical store. The goal is simple: present our practice as the premium, go-to destination for eyewear.
Here’s what I need from you: build, run, and optimise Google Display and Meta campaigns that carry a professional, sophisticated look and feel. Creative must mirror our existing brand palette, typography, and upscale in-store experience while remaining unmistakably local. Ad copy, imagery, and placements should all reinforce a premium retail message and be geo-fenced to the nearby business district for maximum relevance.
Key deliverables
• Campaign architecture in Google Ads and Meta Ads Manager, including audience definition, geo-targeting, placements, and budget split
• Three to five display ad variations in responsive formats, each featuring the CTA “Schedule an appointment”
• Ongoing optimisation plan: weekly performance reviews, A/B creative testing, and bid adjustments to keep CPC and CPA on target
• End-of-month report outlining spend, impressions, clicks, booked appointments, and actionable insights for the next cycle
If you have a track record of elevating local retail brands through polished display campaigns, I’d love to see examples and discuss timelines for getting the first ads live.
Here’s what I need from you: build, run, and optimise Google Display and Meta campaigns that carry a professional, sophisticated look and feel. Creative must mirror our existing brand palette, typography, and upscale in-store experience while remaining unmistakably local. Ad copy, imagery, and placements should all reinforce a premium retail message and be geo-fenced to the nearby business district for maximum relevance.
Key deliverables
• Campaign architecture in Google Ads and Meta Ads Manager, including audience definition, geo-targeting, placements, and budget split
• Three to five display ad variations in responsive formats, each featuring the CTA “Schedule an appointment”
• Ongoing optimisation plan: weekly performance reviews, A/B creative testing, and bid adjustments to keep CPC and CPA on target
• End-of-month report outlining spend, impressions, clicks, booked appointments, and actionable insights for the next cycle
If you have a track record of elevating local retail brands through polished display campaigns, I’d love to see examples and discuss timelines for getting the first ads live.