Political Ads Management: Google Ads & Meta

**PROJECT TITLE:**
California District 2 Political Campaign Ads Setup and Management (Google Ads and Meta)

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## PROJECT OVERVIEW

We are hiring a freelancer to set up and manage Google Ads and Meta (Facebook and Instagram) advertising for a congressional campaign.

This is a strict execution-only project.

All strategy, targeting, messaging, compliance structure, and campaign direction have already been completed.

Your role is to implement and manage campaigns exactly as instructed.

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## COMMUNICATION RULE (MANDATORY)

No phone calls.
No texting outside the platform.

All communication must be written only through the Freelancer.com messaging platform.

Any applicant who attempts to call, request a call, or move communication off-platform will be disqualified.

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## FIXED SCOPE AGREEMENT (MANDATORY)

By applying, you acknowledge:

* The scope is fully defined in this posting
* No additional work will be added later
* No additional compensation will be approved after award
* Your bid must include all required work
* Your bid is a final fixed price

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## TIMELINE (STRICT – PACIFIC TIME ZONE)

Campaign setup must be completed within 48 hours of project award.
Campaigns must be launched immediately after setup.

### Campaign Duration:

Ads will run from launch through June 2, 2026 (Election Day).
All ads must be fully paused no later than 8:00 PM Pacific Time (PT), United States, on June 2, 2026.

You are responsible for ensuring ads are turned off before or at this time and for adjusting based on your time zone.

No ads may run past this cutoff.

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## CAMPAIGN OBJECTIVES

* Target only California Congressional District 2
* Build awareness and engagement
* Drive traffic to the campaign website
* Eliminate all wasted spend outside the district

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## GEOGRAPHIC TARGETING (CRITICAL)

All ads must be restricted to California Congressional District 2 only.

You must use:

* County targeting
* Pin and radius targeting
* ZIP code layering
* Strict exclusions

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## ZIP CODE TARGETING CLARIFICATION

You will be provided with specific ZIP codes tied to specific ads and counties.

* These are part of the defined scope
* They are not additional work
* No additional compensation will be provided

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## PLATFORM REQUIREMENTS

Google Ads:

* Must use “Presence” targeting only

Meta Ads:

* Must use “People living in this location” only

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## MANDATORY CONFIRMATION BEFORE LAUNCH

You must confirm in writing:

* Ads are restricted to District 2 only
* No delivery outside the district
* Location reports are being monitored

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## BUDGET STRUCTURE

Total ad spend: $5,000

* Meta: $3,500
* Google: $1,500

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## RESPONSIBILITIES

* Set up Meta Ads Manager
* Set up Google Ads account
* Complete political ad authorization
* Build campaigns exactly as instructed
* Monitor campaigns daily
* Control budget and prevent overspend
* Optimize performance
* Ensure no spend occurs outside the district

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## PERFORMANCE TRACKING

Track and monitor:

* CPC
* CTR
* Engagement
* Traffic
* Geographic delivery

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## COMPLIANCE (MANDATORY)

You must follow:

FEC:
https://www.fec.gov/help-candidates-and-committees/advertising-and-disclaimers/

FPPC:
https://www.fppc.ca.gov/learn/publications/ad-disclosure-guides.html

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## REQUIRED DISCLAIMER

Paid for by Angelita Valles for Faith, Family, and Freedom

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## STRICT RESTRICTIONS

* Do not change messaging
* Do not create new ad copy
* Do not expand targeting
* Do not deviate from instructions
* Do not make strategic decisions

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## WHAT WE PROVIDE

* All ad creatives (videos)
* Messaging
* Targeting structure
* ZIP code framework
* Campaign instructions

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## DELIVERABLES

* Fully built Meta campaigns
* Fully built Google campaigns
* Verified targeting
* Active campaign management

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## MANDATORY APPLICATION REQUIREMENT

To be considered, you must send one message through Freelancer.com that states exactly:

“I have read the full project description, I understand all requirements, I am qualified to complete all aspects of the project, and I agree that my bid is a final fixed price with no changes.”

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## APPLICATION RULE (STRICT)

* If this exact statement is not included, you will not be considered
* If you attempt to call or move off-platform, you will be disqualified
* If you attempt to change pricing after award, the project will be terminated

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## BUDGET

Fixed project. Open to bids.
The lowest qualified bidder meeting all requirements will be selected.

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## FINAL NOTE

This is a controlled execution project.

All direction is complete.

Your responsibility is to execute accurately, follow instructions, and maintain compliance.