Pest Control Google Ads Expert
Budget: $10 – $50 USD
I need a seasoned PPC specialist to build and manage a Google Ads campaign that drives phone calls for pest control services across selected U.S. states. The focus is on termite control, rodent control, and bed bug control, and I plan to narrow the geography once we review historical demand and cost-per-lead data together.
Here is what I have in mind:
• Campaign goals
Generate qualified call-only or call-extension leads at a competitive cost per call, with tracking tied directly to my existing phone system.
• Scope of work
– Keyword research (core, long-tail, and negatives) for termite, rodent, and bed bug searches
– Compelling ad copy and responsive search ads written for strong call intent
– Proper match types, ad groups, and location settings limited to the agreed-upon states
– Conversion tracking via Google Tag Manager and Google Ads call reporting
– Ongoing bid, budget, and quality score optimisation plus weekly performance reviews
• Deliverables
1. Campaign build in my Google Ads account
2. Tracking setup documentation
3. Weekly optimisation log & KPI report (impressions, CTR, calls, CPA)
Acceptance criteria: at least 20 qualified calls per day while maintaining an average CPA we will define before launch.
Please include examples of similar U.S. home-service campaigns you have managed and the tools or automations you rely on (e.g., Google Ads Editor, Optmyzr, scripts) so I can gauge fit and experience level.
Here is what I have in mind:
• Campaign goals
Generate qualified call-only or call-extension leads at a competitive cost per call, with tracking tied directly to my existing phone system.
• Scope of work
– Keyword research (core, long-tail, and negatives) for termite, rodent, and bed bug searches
– Compelling ad copy and responsive search ads written for strong call intent
– Proper match types, ad groups, and location settings limited to the agreed-upon states
– Conversion tracking via Google Tag Manager and Google Ads call reporting
– Ongoing bid, budget, and quality score optimisation plus weekly performance reviews
• Deliverables
1. Campaign build in my Google Ads account
2. Tracking setup documentation
3. Weekly optimisation log & KPI report (impressions, CTR, calls, CPA)
Acceptance criteria: at least 20 qualified calls per day while maintaining an average CPA we will define before launch.
Please include examples of similar U.S. home-service campaigns you have managed and the tools or automations you rely on (e.g., Google Ads Editor, Optmyzr, scripts) so I can gauge fit and experience level.