Perfume eCommerce Performance Marketing
Budget: ₹12,500 – ₹37,500 INR
My new perfume e-commerce site is about to go live and I want a data-driven acquisition engine ready from day one. The core objective is clear: boost online sales. To make that happen I need a complete performance marketing strategy plus hands-on campaign management across Google Ads, Facebook/Instagram Ads and LinkedIn Ads.
Here is what I expect to be covered:
• Strategy & funnel design – from cold traffic to repeat purchase, mapped to each platform
• Campaign build-out – search, shopping, display, social prospecting and retargeting, all wired with UTM tracking and conversion goals
• Audience segmentation – ads tailored by age group, geographic location and relevant interests/behaviors uncovered through research and pixel data
• Creative direction – ad copy, visual guidelines and A/B testing plans that match the brand’s premium positioning
• Ongoing optimisation – weekly bid, budget and creative tweaks, plus performance reporting that translates ROAS and CPA into plain English
I already have the product catalogue and brand assets ready; pixels and GA4 will be in place before launch, so you can hit the ground running. Success is measured by steady growth in sales volume at—or below—agreed target CPAs.
Here is what I expect to be covered:
• Strategy & funnel design – from cold traffic to repeat purchase, mapped to each platform
• Campaign build-out – search, shopping, display, social prospecting and retargeting, all wired with UTM tracking and conversion goals
• Audience segmentation – ads tailored by age group, geographic location and relevant interests/behaviors uncovered through research and pixel data
• Creative direction – ad copy, visual guidelines and A/B testing plans that match the brand’s premium positioning
• Ongoing optimisation – weekly bid, budget and creative tweaks, plus performance reporting that translates ROAS and CPA into plain English
I already have the product catalogue and brand assets ready; pixels and GA4 will be in place before launch, so you can hit the ground running. Success is measured by steady growth in sales volume at—or below—agreed target CPAs.