Performance Optimization of Google Ecosystem

Google Ecosystem Audit & Optimization
1. Project Overview
We are looking for a Google Certified Specialist to audit, fix, and optimize our current digital ecosystem. Our primary goal is to ensure that our data is accurate (Conversion Tracking/Analytics) and that our revenue/visibility tools (AdSense/Google Business Profile) are performing at peak efficiency.
2. Scope of Work
The expert will be responsible for the following four pillars:
• Google Conversion Tracking & Tag Manager:
• Audit current GTM (Google Tag Manager) containers.
• Fix "broken" conversion actions or discrepancies between recorded clicks and actual leads/sales.
• Implement Enhanced Conversions to recover data lost to privacy changes.
• Google Analytics (GA4):
• Verify correct installation of GA4 configuration tags.
• Set up custom events, key events (conversions), and audience triggers.
• Debug referral exclusions and cross-domain tracking.
• Google Ads & "Google Gym" (Google Business Profile): and Google Merchant
• Optimize Local Services Ads or Search Ads specifically for our fitness/gym location.
• Sync Google Business Profile with Google Ads for location extensions.
• Improve Quality Score and reduce "junk" clicks.
• Google AdSense:
• Audit ad placement for maximum RPM without compromising user experience.
• Resolve any "ads.txt" errors or policy violations.
• Optimize blocking controls and ad categories to increase revenue.
3. Technical Requirements
The ideal candidate must demonstrate:
• Certifications: Google Ads Search/Measurement and GA4 Certification.
• Tracking Proficiency: Deep experience with Google Tag Manager (GTM) and Server-Side tagging.
• Industry Experience: (Optional but preferred) Experience working with fitness centers or local service-based businesses.
4. Deliverables
1. Audit Report: A summary of current tracking errors and performance "leaks."
2. Implementation: Fully functional, tested conversion tags and GA4 events.
3. Optimization Log: A list of changes made to AdSense and Google Ads for performance gains.
4. Handover Doc: A simple guide on how to monitor these tools moving forward.