Performance Marketing through Meta & Google ads for D2C e-commerce & B2B lead generation
Budget: ₹1,500 – ₹12,500 INR
I’m ready to hand over a handful of performance marketing projects split across two verticals: a fast-growing D2C apparel label and a manufacturing company that needs steady B2B lead flow.
For the apparel brand, you will own Meta Ads and Google Ads end-to-end with one clear objective—boost conversions and online sales from a cold audience encountering us for the first time. Expect to run creative tests, refine audiences, and chase ROAS daily.
The manufacturing account is all about lead generation. While Meta and Google remain the core channels, feel free to propose additional routes if they can deliver qualified form fills or call enquiries at an efficient cost.
Deliverables
• Audit of current ad accounts and pixels
• 30-day media plan with budget split, KPI targets, and projected results
• Full campaign build-out: keywords, audiences, ad copy, creatives, tracking tags, GA4/Pixel configuration
• Weekly optimisation summary and final performance deck with insights and next-step recommendations
Acceptance criteria
Conversion tracking must be verifiable inside our accounts, and campaigns should hit the agreed CPA/ROAS thresholds before we scale further. All assets created remain our property.
Share a brief note on your approach plus a recent win in either D2C fashion or industrial lead gen and we can arrange a call this week.
For the apparel brand, you will own Meta Ads and Google Ads end-to-end with one clear objective—boost conversions and online sales from a cold audience encountering us for the first time. Expect to run creative tests, refine audiences, and chase ROAS daily.
The manufacturing account is all about lead generation. While Meta and Google remain the core channels, feel free to propose additional routes if they can deliver qualified form fills or call enquiries at an efficient cost.
Deliverables
• Audit of current ad accounts and pixels
• 30-day media plan with budget split, KPI targets, and projected results
• Full campaign build-out: keywords, audiences, ad copy, creatives, tracking tags, GA4/Pixel configuration
• Weekly optimisation summary and final performance deck with insights and next-step recommendations
Acceptance criteria
Conversion tracking must be verifiable inside our accounts, and campaigns should hit the agreed CPA/ROAS thresholds before we scale further. All assets created remain our property.
Share a brief note on your approach plus a recent win in either D2C fashion or industrial lead gen and we can arrange a call this week.