Performance Marketing for SaaS Growth and software services
Budget: ₹1,500 – ₹12,500 INR
I need an experienced performance marketer to drive paid and owned campaigns that convert visitors into paying customers for both our bespoke software services and our flagship SaaS product.
suggest me your strategy in proposal for small saas ai products and services
You will take full control of Google Ads, Meta Ads (Facebook & Instagram), broader social channels such as LinkedIn or X where relevant, as well as our in-house email marketing stack. The overarching KPI is sales growth, so every action—from keyword research and audience targeting to creative testing and funnel optimisation—should be tied to clear revenue impact.
To make collaboration straightforward, here’s what I expect:
• A quick audit of our current assets and tracking setup, highlighting wins we can capture within the first month.
• A data-driven launch or restructure of campaigns across Google Search & Display, Meta, and retargeting flows, plus at least one automated email sequence aligned to each stage of the funnel.
• Ongoing optimisation backed by weekly performance snapshots (ROAS, CAC, CTR, CPL) and a concise action plan for the week ahead.
• Clear recommendations on budget allocation between channels as results come in, so we keep scaling what works and cut what doesn’t.
Proficiency with Google Ads Manager, Meta Business Suite, and common email tools (e.g., HubSpot, Mailchimp, or Klaviyo) is essential, as is a solid grasp of GA4 or another analytics solution for end-to-end attribution.
If you have a proven record of turning ad spend into measurable SaaS revenue, let’s talk timelines and get moving.
suggest me your strategy in proposal for small saas ai products and services
You will take full control of Google Ads, Meta Ads (Facebook & Instagram), broader social channels such as LinkedIn or X where relevant, as well as our in-house email marketing stack. The overarching KPI is sales growth, so every action—from keyword research and audience targeting to creative testing and funnel optimisation—should be tied to clear revenue impact.
To make collaboration straightforward, here’s what I expect:
• A quick audit of our current assets and tracking setup, highlighting wins we can capture within the first month.
• A data-driven launch or restructure of campaigns across Google Search & Display, Meta, and retargeting flows, plus at least one automated email sequence aligned to each stage of the funnel.
• Ongoing optimisation backed by weekly performance snapshots (ROAS, CAC, CTR, CPL) and a concise action plan for the week ahead.
• Clear recommendations on budget allocation between channels as results come in, so we keep scaling what works and cut what doesn’t.
Proficiency with Google Ads Manager, Meta Business Suite, and common email tools (e.g., HubSpot, Mailchimp, or Klaviyo) is essential, as is a solid grasp of GA4 or another analytics solution for end-to-end attribution.
If you have a proven record of turning ad spend into measurable SaaS revenue, let’s talk timelines and get moving.