Performance Marketing expert

Performance Marketing Specialist – Meta / Google Ads (E-commerce / DTC)

Job Overview：

We are launching a consumer e-commerce brand in the party supplies industry, focused on scaling our Shopify store in US and European markets.

We are looking for a performance marketing specialist to manage paid advertising campaigns across Meta and Google.

Responsibilities：
Build and manage Meta / Google Ads campaigns
Design structured testing frameworks (creative, audience, product testing)
Optimize ROAS, CAC, and conversion performance
Manage ad account structure and scaling strategy
Collaborate with creative team for UGC and ad creatives
Analyze campaign performance and provide optimization insights
Requirements：
2+ years experience in paid advertising (Meta / Google)
Hands-on experience managing e-commerce budgets
Strong understanding of ROAS / CAC / CVR metrics
Experience with A/B testing and scaling campaigns
Familiar with Shopify or DTC funnels
Preferred Experience：
Experience with seasonal or consumer product brands
Ability to explain previous campaign structures and performance
Experience scaling from testing phase to stable ROAS
What We Value：

We are especially interested in candidates who can clearly explain:

How they structure testing campaigns
How they scale winning ads
Real performance cases and campaign logic
Compensation：

Open to discussion based on experience.