Performance Marketing Specialist for Fashion Brand

We are looking for an experienced Performance Marketing Specialist to help scale our women's fashion brand in India.

About Us
Samsara is a contemporary fashion brand that blends Indian prints with modern western silhouettes. Our focus is on creating elegant, comfortable, and distinctive designs for women.

Our Goal:
Build strong brand awareness across India
Increase online sales
Scale to 200 outfit sales per month
Establish a profitable and sustainable customer acquisition system

Scope of Work:
Meta Ads Management
Create, launch, and optimize Facebook & Instagram ad campaigns
Audience research and targeting strategy
Retargeting and customer journey optimization
Budget allocation and scaling strategies
Weekly performance reporting

Google Ads Management:
Search Campaigns
Performance Max Campaigns
Remarketing Campaigns

Strategy & Analytics:
Build a complete customer acquisition strategy
Analyze website conversion funnel
Identify drop-off points and recommend improvements
Improve ROAS, CTR, Conversion Rate, and Customer Acquisition Cost
Provide data-driven recommendations for growth

Creative Direction:
Recommend winning ad angles
Suggest UGC concepts, hooks, and creative strategies
Work closely with our team to improve ad performance

Requirements:
Proven experience managing Meta and Google Ads for D2C/E-commerce brands
Fashion, apparel, lifestyle, beauty, or consumer brand experience preferred
Strong understanding of scaling campaigns profitably
Ability to analyze data and make strategic decisions
Experience with Shopify and Google Analytics is a plus

Long-term opportunity for the right candidate

When Applying, Please Answer:
What D2C brands have you worked with?
What monthly ad budgets have you managed?
Share 3 recent case studies with results.
What ROAS did you achieve for those brands?
How would you approach scaling a fashion brand from under 50 sales per month to 200 sales per month?
What would your first 30-day action plan be?
Which metrics do you focus on most for fashion e-commerce brands?
Have you managed both Meta and Google Ads simultaneously?

We are looking for someone who thinks strategically, understands consumer psychology, and can help build a category-leading fashion brand, not just run ads.