Performance Marketing Specialist for ChessEasy Academy
Budget: ₹1,500 – ₹12,500 INR
We are looking for an experienced Performance Marketing Specialist / Growth Marketer to work with us long-term for our online and offline chess academy, ChessEasy Academy.
This is NOT just an ad-running role. We need someone who can improve the entire lead generation funnel and help increase enrollments.
About Us:
ChessEasy Academy provides online and offline chess coaching for children and adults. We have students across different regions and offer coaching by experienced FIDE-rated trainers.
Website:
ChessEasy Academy
Responsibilities:
The candidate should handle end-to-end growth marketing including:
Create and manage Meta Ads (Facebook & Instagram)
Create and optimize Google Ads campaigns
Improve lead quality, not just quantity
Audience research and competitor analysis
Build marketing strategy for different countries and cities
Improve conversion rates
Create and test ad creatives
Suggest landing page improvements
A/B testing of campaigns
Pixel setup and event tracking
Google Analytics / GA4 setup
Conversion tracking improvements
WhatsApp lead funnel optimization
Retargeting campaigns
Parent-focused campaigns for student acquisition
Improve CPL (Cost per Lead)
Improve enrollment conversion rates
Monthly reporting with actionable insights
Suggest organic growth strategies when relevant
Expected Deliverables:
The selected freelancer should provide:
Initial audit of current ads and website
Growth plan for next 3 months
Campaign structure
Lead quality improvement strategy
Weekly optimization
Monthly performance report
Suggestions to improve website conversion
Must Have Experience:
Please apply only if you have experience with:
Education industry / coaching institutes
Online course marketing
Child education lead generation
Meta Ads
Google Ads
Funnel optimization
CRM integration
Landing page optimization
When Applying, Include:
Previous campaigns handled
Results achieved (ROAS, CPL, lead growth)
Portfolio/case studies
Industries worked with
Your monthly charges
Strategy you would use for a chess academy
Important:
We are looking for a long-term partner, not someone who only creates campaigns and disappears.
The ideal candidate should think like a growth consultant, not just an ad manager.
This is NOT just an ad-running role. We need someone who can improve the entire lead generation funnel and help increase enrollments.
About Us:
ChessEasy Academy provides online and offline chess coaching for children and adults. We have students across different regions and offer coaching by experienced FIDE-rated trainers.
Website:
ChessEasy Academy
Responsibilities:
The candidate should handle end-to-end growth marketing including:
Create and manage Meta Ads (Facebook & Instagram)
Create and optimize Google Ads campaigns
Improve lead quality, not just quantity
Audience research and competitor analysis
Build marketing strategy for different countries and cities
Improve conversion rates
Create and test ad creatives
Suggest landing page improvements
A/B testing of campaigns
Pixel setup and event tracking
Google Analytics / GA4 setup
Conversion tracking improvements
WhatsApp lead funnel optimization
Retargeting campaigns
Parent-focused campaigns for student acquisition
Improve CPL (Cost per Lead)
Improve enrollment conversion rates
Monthly reporting with actionable insights
Suggest organic growth strategies when relevant
Expected Deliverables:
The selected freelancer should provide:
Initial audit of current ads and website
Growth plan for next 3 months
Campaign structure
Lead quality improvement strategy
Weekly optimization
Monthly performance report
Suggestions to improve website conversion
Must Have Experience:
Please apply only if you have experience with:
Education industry / coaching institutes
Online course marketing
Child education lead generation
Meta Ads
Google Ads
Funnel optimization
CRM integration
Landing page optimization
When Applying, Include:
Previous campaigns handled
Results achieved (ROAS, CPL, lead growth)
Portfolio/case studies
Industries worked with
Your monthly charges
Strategy you would use for a chess academy
Important:
We are looking for a long-term partner, not someone who only creates campaigns and disappears.
The ideal candidate should think like a growth consultant, not just an ad manager.